The Sr. Manager will be responsible for leading all digital media activation efforts for Sonic and Local pods within the Inspire Brands portfolio. This role will work cross-functionally between Media Strategy & Planning, Consumer Analytics, Brand Marketing, and with Inspire’s media agency-of-record to develop and execute all in-house aspects of the broader campaign. Leading a team of 7 direct reports and collaborating with peer Managers and Senior Managers across Media Strategy & Planning to maintain business outcomes/insights performance reporting and financial stewardship across the brand portfolio.
RESPONSIBILITIES:
Digital Media
Responsible forowning and overseeingall digital mediaactivationfor respective brand(s)
Channelsinclude:Programmatic, Paid Social,Biddable 3PDand Paidsearch
Ensuringteam is executing campaigns according to brand/agency plans andcontinuallyoptimizingto drivesuperior performance
DevelopPOV’s and strategic recommendationsthat will improveperformance andalignswith the overall goalsof the brand(s)
Collaboratewith external partners to drive joint businessplans,strategic sessions, QBRs, andcampaign performance
Work closely withthelarger demand generationteams(AudiencePlanning, Analytics,Data and Tech)tosetup and ensureaudiencesstrategies are being properly implemented and tested.
Possessa well-developed analytical ability and a proventrack recordof extracting tangible insights from large data sets
Ensure all partners and ad tech tools are beingleveragedand your team is producing reports that display the impactof the media being bought
Work with your team to ensure billing and budget pacing is handled accurately andon time
Mentor, train, and developjrlevel team memberson biddable team to continually strengthen the departmentandassistin succession planning across your direct team
Pushtestandlearn agendastomedia and business performance.
Delivery ad hoc campaigns and requests ina timelyorganized manner.
Be partnerstoMedia Strategy andplanningas well as Publicis in buying and planning all media.
Agency and Cross-Functional Internal Teams Collaboration
Exhibit confident communication skills with various internal leadership heads, including brand CMOs to effectively present tactical paidmediaplans and campaign status reports on a regular basis or as needed
Interface with external/internal teams in managing requests concerning processes and deliverables.
Partner with Managers of MS&P andthe agency relationship at the “pod” level
Provide insights oncompetitive tracking, campaign performance, pacingon a regular basis and/or as needed
Partner with the media analytics team to measure impact of ongoing campaigns and overall plan
Work with Audience Planning todetermineaudience scalability and strategies across each platform.
PartnerWork closely with other internal departments to develop learning agendaand testing roadmap based on brands’objectives, insights, and key challenges
Requirements:
5+ years of hands-onexperience inSEM, Paid Social or Programmaticand / orbiddablemedia
5+ yearsworking in media buying either on the agency side or the client side
Experience managingpeople and projects
Demonstrated experience in problem solving and managing multiple tasks
Ability to lead teams and deliver results
Excellent project management skills (proficiencyin Excel/PPT/SharePoint will be key)
Ability to balance multiple priorities and meet project deadlines
Excellent oral and written communication skills
Ability to lead and influence others
Personal integrity, humility,anappreciation for the power of true teamwork
Passion for the restaurant industry and desire to train in our restaurants to learn operations.A strong desireto help shape the future at Inspire Brands
Self-starter personality who canoperatewith minimal supervision
Inspire is a multi-brand restaurant company whose portfolio includes more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.
Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, and SONIC restaurants worldwide.
