Title Senior Manager, B2B Growth Marketing
Department Marketing
Reports To Director of Marketing & Communications
Supervisory Position No
FLSA Status Exempt
Employment Type Full-Time
Location Hybrid (3 days/week in Lawrence, MA)
Are You Ready to Make an Immediate Impact?
Babilou Family US is part of the global Babilou Family network and brings a local, community-focused approach to early childhood education through our Little Sprouts, Building Blocks, and Heartworks schools. We are looking for a proactive and collaborative team member who will support our mission and contribute meaningfully to this role and is responsible for the day-to-day oversight and operations of the business applications stack. You are the in-house expert, responsible for architecting, implementing and managing processes and systems, often times bridging newly acquired assets and existing practices. You are able to handle multiple tasks in a dynamic environment, developing processes and implementing systems from scratch. Each business application will generate world-class reports that drive world-class results. You are hands-on and detail-oriented, as you will interact with various departments and external groups to achieve shared objectives. Empowering this growing organization through next generation technology.
Our work is guided by our educational approach, Sustainable Education®, which bridges research and daily practice to help children thrive and lay the foundation for lifelong learning. We’re in what we like to call the science of children. Everything we do is rooted in research about how young minds grow—how they learn, connect, and build the skills that last a lifetime. We also lead our HONOR values: Humility, Open-Mindedness, Nurture, Ownership, and Recognition. This guiding framework fosters an environment where educators, children, families, and partners feel valued, empowered, and inspired to grow.
B2B Go-to-Market Strategy: Define how we take our employer offering to market—shaping personas, messaging, go-to-market strategy, and growth execution in close partnership with Sales, leadership, and external agencies.
Strategic Marketing. Building our B2B marketing strategy and tactics from the ground up. This is a senior individual contributor role for a strategic marketer who thrives in ambiguity and is comfortable operating at the intersection of positioning, demand generation, and revenue impact.
Lift or move items up to 25 lbs.
Work in environments where children, families, and staff are present.
Travel locally up to 25% of the time
We’re Growing! Babilou Family US is a subsidiary of Babilou Family, a global network of 1,200 early education and child care centers operating as Little Sprouts LLC, Building Blocks Early Learning Centers, and Heartworks Early Education. We provide award-winning early education and child care across 41 New England schools. Through the experience and talents of over 1,000 early education professionals and in partnership with nearly 4,500 families, we are on a meaningful journey to create optimal learning spaces where children ages 0-5 can learn, grow, and thrive.
Little Sprouts is an award-winning network of experienced, engaged, and compassionate early educators dedicated to making lasting, positive differences for children and families. Our expert teachers and directors deliver high-quality care and essential early education to thousands of children in our Little Sprouts Schools in Massachusetts and New Hampshire, our Building Blocks Early Learning Centers in Connecticut, and our Heartworks Schools and Loveworks Child Care Centers in Vermont. In addition, our play-based curriculum and commitment to practicing NAEYC’s Anti-Bias Early Education support healthy childhood development and model the power of responsive relationships across all of our schools and communities.
