Location: Onsite, Philippines
About the Job:
Oversee the strategy for the Analytics department and activities to help drive and support casino marketing revenue goals. Functions as primary person to generate business and customer insights and lead performance results and recommendations.
Job Responsibilities:
Lead the analysis of casino events, promotions, offers, and programs by delivering actionable insights and strategic recommendations that improve business performance and customer engagement.
Partner with business leaders to identify opportunities, define analytical requirements, measure outcomes, and support data-driven marketing decisions.
Define and execute the Marketing Analytics strategic roadmap, ensuring alignment with organizational goals and commercial priorities.
Develop advanced customer segmentation, behavioral models, and lifecycle analytics to improve customer understanding, personalization, and profitability.
Proactively identify revenue growth opportunities, marketing effectiveness improvements, operational efficiencies, and cost optimization initiatives through advanced analytics.
Drive alignment between analytics strategy and execution through stakeholder engagement, business reviews, and performance measurement frameworks.
Establish Marketing Analytics best practices, processes, and capabilities that improve operational efficiency, analytical quality, and business impact.
Partner with IT and business teams to enhance data warehouse capabilities, data integration, governance, and the development of a complete 360-degree customer view.
The Successful Candidate:
7+ years experience in analytics, business intelligence, customer strategy, or related data-driven functions
Advanced proficiency in Python, SQL, SAS, Power BI, and modern analytics/data visualization tools
Strong casino, hospitality, loyalty, CRM, or customer analytics experience preferred
Interested?
If the position has caught your attention and you wish to apply, please upload your CV along with your contact info. If you want to know more about the position.
SmartRecruitment.com is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. SmartRecruitment.com support their clients in recruiting iGaming & Crypto experts globally.
SmartRecruitment.com is a global head-hunting agency with focus on iGaming and Crypto industry. Our key markets are Asia, Europe and Latin America.
Since 2018 we have established a network of genuine relationships that allows us to source and find the qualitative experts quickly and cost-efficiently. With our team members being based in several different markets, we work internationally to help employers find their key people, and to guide candidates how to improve their career.
Why work with SmartRecruitment.com?
* Good track record, long lasting client relations
* Strong business network who supports us
* Aiming for the best match for both candidate and employer
* Service-minded - WE ARE FAST, WE ARE ON IT!
* High quality – thorough work processes
* Passionate and a fun team to work with
* We are not just a supplier, we are a partner
“We deliver ethical recruitment partnerships - based on honesty, trust and integrity,”
- Jonas Chrigstrom, Founder
