Job Description

At The Coca-Cola Company, we are proud to be one of the world’s most recognized and respected brands, with a legacy spanning over 139 years and a portfolio enjoyed by millions globally. Our mission is simple yet powerful: refresh the world and make a difference

We are seeking a Sr. Manager, Frontline MarketingCategoryto help shape and drive category growth across frontline markets. This role bridges strategy and execution, owning key elements of the category agenda while influencingcrossfunctionalteams to deliver strong commercial and brand outcomes.

The ideal candidate combines strategic thinking, strong marketing fundamentals, and influence skills, with the ability to translate insights into scalable actions across markets.

WhatYou’llDo for Us

• Own and drive elements of the category and portfolio agenda across frontline markets, aligned to regional and global priorities.

• Partner with Brand, C&CL, Commercial, RGM, Media, and Franchise teams to develop and execute integrated marketing strategies

• Influence investment choices, priorities, and calendars across brands, IMX campaigns, and innovation initiatives.

• Lead synthesis of consumer, shopper, and category insights to support category storytelling and leadership decision making

• Support bottler alignment by clearly communicating category priorities,objectives, and performance expectations.

• Guidelocalization andrealtimeamplification of IMX campaigns within assigned territories.

• Monitor and assess category performance,identifyingrisks, opportunities, and optimization actions.

• Leadcrossfunctionalprojects and mentor junior team members.

Requirements & Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.

• 8–10+ years of experience in brand, category, or integrated marketing roles within FMCG / CPG.

• Experience influencing category or brand strategy across multiple markets or geographies.

• Strong understanding of integrated marketing, demand generation, and brand growth levers.

• Solid commercial and financial acumen, with experience influencing investment decisions.

• Proven ability to influencecrossfunctionalstakeholders without direct authority.

WhatWe’llDo for You

• Expanded Scope: Own meaningful pieces of the category agenda across markets.

• Leadership Development: Build strategic and enterprise leadership capabilities.

• Iconic Brands: Help shape category growth across some of the world’s most loved brands.

• Career Acceleration: Prepare forDirectorlevelleadership in a global organization.

Skills:

Advertising, Advertising, Agile, AI Concepts, Analytical Thinking, Audience Engagement, Brand Strategy, Creative Strategies, Customer Relationships, Data Insights, Data Strategies, Design, Design Thinking, Experimentation, Ideas Generator, Influencer Marketing, Marketing, Marketing Activities, Marketing Implementation, Market Research, Market Segmentation, Negotiation, Omnichannel Interactions, Portfolio Strategies, Revenue Growth Management {+ 5 more}

Location(s):

Argentina

City/Cities:

Capital Federal

Travel Required:

26% - 50%

Relocation Provided:

No

Job Posting End Date:

maio 25, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.