We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.
Who are we?
Lumee was launched in 2026 with the aim to deliver premium family advertising solutions to brands and agencies, in a brand-safe and scalable way, through the world's most beloved children's entertainment IPs. Lumee is a joint venture between Hasbro and Animaj, a next-generation media company that brings high-quality and inspiring brands to kids and families worldwide. With 165 years of expertise, Hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually around the world through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV, and more.
Lumee’s premium and iconic owned and operated family YT/CTV channels include Peppa Pig, My Little Pony, Pocoyo, Maya the Bee, Transformers, Power Rangers, PJ Masks, to name a few. Lumee also represents Disney’s family YT/CTV reservation media channels in the US and LATAM, including Disney Junior and Disney Channel. According to Comscore, that means Lumee has access to 33MM US households and over 100BN annual YouTube views — all within a premium, brand-safe, family-friendly environment that advertisers trust.
We are a fast-growing company aimed at changing the paradigm in the kids' entertainment industry.
The Senior Manager, Ad Operations and Paid Media will help run the global day-to-day operations, management, and integration of Lumee’s digital advertising inventory on YouTube/CTV/FAST, and analytical reporting of media operations, and be across paid media bookings from start to end, e.g creating media plans, campaign setup, reporting needs to clients and PCRs.
You will need to be a creative thinker who can juggle multiple and diverse responsibilities, with a strong emphasis on organization and meticulous attention to detail!
This is a fast-paced role with growth potential that requires proactivity, a strong work ethic, and attention to detail. Lumee’s Ad Ops team is expected to become experts in our managed content and perform competitive analysis to gain an understanding of how we can create new, innovative, and effective marketing solutions for the family market on YT/CTV/FAST.
It’s a chance to work with some of the biggest brands in the kids and family space, and build inside an organization shaping how the next generation watches, plays, and buys.
Manage relationships with a set of external partners and work closely with internal stakeholders such as the Ad Sales/Client Partnerships and Finance teams.
Requirements of the role will include the following:
Expected Outcomes after 12 months at Lumee:
After 90 days: Understanding systems, stabilizing operations, and quick problem-solving.
After 6 months: Process improvements, team performance, and measurable impact on revenue operations.
After 12 months: Scaled operations and influence across the business.
Apply now for this amazing opportunity!
Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:
Please review our Applicant Privacy Notice to learn how we collect, use, and protect your personal information in connection with the application process.
Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.
Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.
For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com.
