
About Orita
Orita builds AI customer segments for many of the best brands in the world including (deep breath) Spanx, ThirdLove, True Classic, Tracksmith, Harney & Sons, Sun Bum, Ministry of Supply, Thursday Boots, gorjana, and hundreds more.
Orita’s algorithms help brands understand who wants to hear from them, when, and through what channel (email, SMS, direct mail today, more coming soon …). By messaging prospects and customers when they’re actually listening, you’re able to make a bunch of money.
In a world where acquisition costs are skyrocketing, fixing retention and driving LTV is the key to profitable growth.
As a Senior Machine Learning Engineer at Orita, you will:
Build and Productionize Models Design, train, and deploy models that directly power our marketing-focused products, primarily for marketing use cases.
Develop Scalable ML Infrastructure Architect and maintain robust, scalable, MLOps pipelines to ensure reliable training, serving, and monitoring of models in production.
Experiment & Optimize Drive continuous improvement using A/B testing, uplift modeling, causal inference, and other advanced experimentation frameworks to validate and refine model performance.
Collaborate & Mentor Work closely with cross-functional teams, including the CEO and CTO, to align on product goals and foster best practices for machine learning and data engineering across the organization.
Please apply even if you don’t meet every requirement. We’re looking for a versatile engineer who can learn quickly and own problems end-to-end.
Education & Experience
5+ years of full-time software engineering experience, including at least 3 years working on ML systems.
ML Expertise
Deep knowledge of modern machine learning algorithms (tree-based methods, deep learning architectures, transformers/LLMs).
Hands-on experience with PyTorch, TensorFlow, XGBoost or equivalent frameworks.
Feature engineering using aggregations, embeddings, and sub-models.
MLOps & Cloud
Track record building production-scale ML infrastructures, ideally using GCP (Vertex AI, KubeFlow, BigQuery, etc.).
Familiarity with CI/CD, containerization (Docker/Kubernetes), and distributed training (Spark, Ray, Dask, etc.).
Experience iterating models in a production environment is a must.
Software Engineering Skills
Strong proficiency in Python (numpy, pandas, etc.).
Experience with scalable data processing (Spark, Ray, BigQuery).
Job orchestration (Airflow)
Analytical & Statistical Background
Comfortable with advanced experimentation techniques.
Understanding of performance measurement in real-world deployments.
Soft Skills & Culture
Comfortable wearing many hats—data wrangling, model development, deployment, monitoring, and performance optimization. We value ownership of the full lifecycle.
Excellent communication—able to explain complex ML concepts to non-technical stakeholders.
Self-starter mentality with the ability to own projects from ideation to deployment, picking up and learning new technologies as needed.
Familiarity with marketing technology or ads is a strong plus.
Experience with experimental design and methods such as causal inference or uplift modeling.
Exposure to modeling with LLMs and modern AI tooling.
Productionizing Reinforcement Learning and Bandit algorithms.
Ph.D in a technical field
Experience in a fast-paced or startup environment.
You live in or near New York City. Most of us work in EST.
Impact Join a lean, agile team shaping the future of ML for leading global brands.
Growth Work directly with industry veterans with strong academic and professional backgrounds.
Innovation Experiment with the latest ML models, from tree-based methods to cutting-edge LLMs.
Culture We value ownership, iteration, and continuous learning—everyone’s voice matters.
Orita is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation, or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.

Maximize Campaign Revenue from your existing customer list with AI Customer Segmentation
*Optimize your lifecycle entire program for profitability
*Capture missed sales opportunities from high-intent customers
*Reach the inbox consistently and drive up click rates with stronger deliverability
Orita helps brands maximize campaign revenue with AI Customer Segmentation. Our powerful, easy-to-use segments make email, direct mail, and SMS campaigns smarter, more profitable. Uncover missed sales from high-intent customers, boost click rates and inbox placement, and optimize for profitability across your lifecycle—without switching platforms, hiring a data scientist, or crossing your fingers.
How does it work?
1. We build a bespoke Machine Learning model - just for you. Our AI analyzes your data to find behavior patterns that predict key outcomes like purchases or unsubscribes.
2. Precise audience segments improve your performance: We'll drop fresh segments into your ESP, so you reach the right customer at the right time.
3. You see results each month, or we're toast: With holdouts you'll have clear visibility into incremental revenue. With month-to-month billing, you can opt out if we’re not delivering ROI.
Setup is easy, and engagement audits are FREE!
- Zero engineering support needed. No complex setup, no learning curve.
- Zero site speed impact. We'll never slow you down.
- SOC 2 compliant - your data is safe & secure. Orita uses Thoropass’ AICPA SOC 2 Type 1 compliance for robust security controls, keeping your data confidential and protected.
- Connect in 2 minutes with Oauth. Simple setup with Klaviyo, Shopify and more.
So what are you waiting for??? Head on over to app.orita.ai for your free email engagement audit today!