Job Description

Senior Lifecycle Marketing Manager Location: Remote, Europe (CET ±3 hours). Package: EUR 85,000–105,000 total gross per year, of which 20–30% is variable, paid quarterly. About the role We are looking for a commercially minded Senior Lifecycle / CRM Marketing Manager to own CRM as a major revenue channel for a fast-growing, high-frequency B2C consumer product. Preferred sectors iGaming / Betting, Social or Mobile Casino, Dating, Social Discovery. Other high-frequency B2C models where CRM directly drives deposits, subscriptions, virtual currency or repeat purchases are also welcome. Must-have requirements (all five are required) 1. You have built or rebuilt a CRM function: you personally selected or implemented the platform (e.g. Braze, Optimove, Iterable, Customer.io, Xtremepush, Insider, Fast Track), or materially rebuilt the setup, and created the segmentation, triggers, automation and core lifecycle journeys. 2. You turned CRM into a major revenue channel and can explain its revenue impact, ideally CRM's share of company revenue before and after you took ownership. Improved open rates or CTR alone are not enough. 3. Commercial ownership: you own the CRM strategy, roadmap and revenue targets, ideally with direct reports. 4. You are still hands-on and can walk through a recent journey or experiment you personally configured, with specific results. 5. High-frequency B2C monetisation experience: deposits, subscriptions, virtual currency / tokens, repeat purchases, reactivation and retention. This role is not a fit for B2B CRM or HubSpot consultants, pure campaign managers, people who only manage agencies, candidates with strong email metrics but no revenue ownership, or candidates without proven first-purchase, repeat-purchase or retention monetisation.