Job Description

A high-growth consumer brand is seeking a Senior Lifecycle Manager to lead customer lifecycle marketing across email, SMS, CRM, and subscription retention. This role will own lifecycle strategy and execution, with a focus on improving retention, reducing churn, increasing LTV, and driving subscription growth.

The ideal candidate is both strategic and hands-on, with deep expertise in Klaviyo, customer segmentation, automated flows, and subscription-based DTC businesses. This person will partner closely with leadership to optimize the full customer journey from acquisition through retention, reactivation, and subscription expansion.

Key Responsibilities

• Own lifecycle marketing strategy across email, SMS, and subscription retention
• Build and optimize automated lifecycle flows including welcome, post-purchase, replenishment, win-back, cart abandonment, and cancellation journeys
• Develop advanced customer segmentation strategies to improve engagement, retention, and conversion
• Lead testing initiatives across messaging, subscription offers, cancellation flows, and customer portal experiences
• Manage lifecycle strategy within platforms such as Klaviyo, Stay.ai, Skio, Recharge, or similar tools
• Monitor deliverability, list health, engagement metrics, and retention KPIs
• Analyze lifecycle and subscription data to identify optimization opportunities and improve performance
• Collaborate cross-functionally to support broader DTC growth initiative Increased retention, repeat purchase behavior, and customer lifetime value
• Improved lifecycle engagement and subscription performance
• Strong execution of automated flows and retention campaigns
• Clear reporting and scalable lifecycle infrastructure that supports long-term growth

Qualifications

• 3–5+ years of lifecycle marketing, CRM, or retention marketing experience within a Shopify DTC brand
• Deep expertise in Klaviyo, segmentation, flow architecture, and deliverability
• Experience managing subscription programs and retention strategies
• Strong analytical mindset with experience using lifecycle data to drive decisions
• Proven success improving retention, churn reduction, and customer engagement
• Experience in high-growth DTC or CPG brands preferred; wellness or supplements experience is a plus
• Highly organized, detail-oriented, and comfortable operating in a fast-paced environment

Compensation: $120,000–$150,000 base salary + bonus + benefits

If this sounds like the position you have been waiting for, please apply using the online application or the link below - all inquiries are strictly confidential. Our focus is to assist you to make your best next career move, and we will not use your information for any other purpose.

Kalon Executive Search is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

www.KalonSearch.com