
Build, manage, and mentor a team of Inside Sales Executives and SDRs.
Set clear KPIs, targets, and activity metrics aligned with revenue goals.
Conduct regular reviews, coaching sessions, and performance improvement plans.
Drive accountability, motivation, and sales discipline across the team.
Own inbound and outbound lead qualification and pipeline creation.
Ensure consistent generation of SQLs and warm opportunities for Field Sales / Account Executives.
Track and improve conversion rates across the funnel (Lead â Meeting â Opportunity).
Support upsell and cross-sell motions within existing customer accounts.
Define inside sales strategy aligned to company verticals (Insurance, BFSI, CPS, eCommerce, etc.).
Drive account-based and persona-based outreach strategies.
Collaborate with Marketing on campaigns, events, and content-driven lead follow-ups.
Lead post-event outreach (conferences, webinars, industry events).
Work closely with Field Sales, Client Partners, and Delivery teams to ensure smooth handoff of qualified leads.
Align outreach messaging with delivery capabilities and ongoing programs.
Participate in deal reviews where inside sales involvement is required.
Own CRM hygiene, pipeline visibility, and reporting accuracy.
Track performance metrics such as meetings booked, pipeline value, win rates, and cycle time.
Provide weekly and monthly dashboards to leadership.
Implement process improvements based on data insights.
Define and continuously improve SOPs for Inside Sales.
Drive adoption of sales tools (CRM, sales intelligence, LinkedIn, etc.).
Partner with Sales Enablement / Training teams for onboarding and skill development.
Ensure compliance with sales processes, legal, and brand guidelines.
Act as the single point of contact for Inside Sales with senior leadership.
Present pipeline reviews, risks, and growth plans to CXOs.
Forecast pipeline contribution and flag risks proactively.
Strong leadership and people management skills.
Deep understanding of IT services, digital transformation, and solution selling.
Proven experience in B2B inside sales and pipeline generation.
Data-driven mindset with strong CRM and reporting expertise.
Excellent communication and stakeholder management skills.
Ability to work in a fast-paced, target-driven environment.
Graduation mandatory (MBA preferred).
7–10+ years of experience in Inside Sales / B2B Technology Sales.
Minimum 2–4 years in a people management role.
Experience selling IT services, software development, or SaaS preferred.
Exposure to global markets (US, Europe, APAC, Middle East) is a plus

Founded in 1999, Fulcrum Digital is a global system integrator driving transformative results through AI-powered solutions. We implement, integrate, and grow ecosystems across industries, delivering high-quality outcomes at a fraction of the cost. Specializing in AI, Creative, Infrastructure, and e-commerce services, we empower businesses in Insurance, Financial Services, Government, Education, Manufacturing, Retail, and Logistics to thrive.
Our Core Platforms:
- FD Ryze: Our Generative AI SaaS solution that enables businesses to integrate LLMs, neuro readers, AI computing, and intelligent chatbots across various industries and functions. This integration enhances both internal workflows and customer-facing interactions by leveraging the full potential of artificial intelligence.
- FulcrumOne: A low-code platform with 130+ ready-made components, designed to simplify development and launch products 1.5x faster while cutting costs by up to 30%.
From financial services to education, consumer products to e-commerce, we work alongside you—digging deep into your challenges, helping you implement smarter strategies, and setting you up with platforms that solve today’s problems and are ready for tomorrow’s opportunities.
Let’s get started and see what we can build together.