Job Description

Who We Are  

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client serviceRenowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune,AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.

At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed,safeand empowered. We value YOU and believe that your authentic voice and unique perspectiveallowsus to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

What You'll Do

Digital Media Strategy – 15%

• Collaborate withSupervisor on strategy, guidingAssistant(s)and Associate(s)in plandevelopment

• Employ Horizon Media’s suite of planning, evaluation and buying tools for application/analysis into competitive landscape, target digital consumption support, plandevelopmentandreporting

• Ensure digital strategy fits into overall brand communicationgoals

• Participate in team brainstorms to kick off plan and consideration setdevelopment

• Monitor trends, tools,opportunities,and applications within digital environments, and appropriately apply that knowledge to campaign strategy and clientgoals

• Guide andparticipatein creation and presentation of media specific documents,such as media plans,objectivesand strategydecks, and other relatedfunctions

Media Negotiating & Buying –30%

• Gatherrates and developplanningcosts

• Effectively negotiate & steward buys across multipleaccounts

• Analyze daypart mixes and pricing withinplans

• Serve as a market expert, providing insight to the marketplace conditions,continuouslyexploringunderstanding of industrytrendsand landscape intel

• Manage budgets and deliverables (GRPs, impressions, response data) acrossnationalbuys

• React quickly to campaign results, and implement required optimizations asdirected

• Oversee andassistin RFP creation and review of partners/site responses, compile proposalanalysisand drive partnernegotiations

Campaign Management & Execution – 20%

• Oversee trafficking, campaign set up,site tagging, and ensure sites are enabled and functioningproperly

• Ensure accuracy of insertion orders, plan details, spec documents,and confirmationthat all necessary materials arereceived

• Delegate and provide direction on campaign post launch information (i.e.screenshots,linksand placement information) todemonstrateproof of placement forclients

• Work alongsideAssistantand Associateon mid-campaign reconciliation, billing, pacing, campaignvalidationand brandsafety

• Manage market budgets and deliverables (GRPs, impressions, response data)

• React quickly to campaign results, and implement required optimizations asdirected

• Assistaccount managerwith budget maintenanceand clearance spreadsheets and other campaigndata

• Ensure all deals are delivering throughout theflight

• Participate in campaign results meetings/calls with client and strategyteams

Reporting & Analysis - 20%

• Monitor and report on media campaigns on an ongoing basis, providing an active voice communicating optimization opportunities and challenges to internal teams, mediapartnersand theclient

• Interpretpartner ad verification and ad server data to provide critical thinking and analysis, as well as draw conclusions and discover actionableimplications

• Responsible for providing data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of datashown

• Effectively communicate optimization strategies,challenges,and opportunities across display, mobile,social,and video

• Analyze MSAs and delivery reports from partners on a quarterly basistodeliver the post report to theBusiness Solutions team

Reconciliation –5%

• Keep track of reconciliation progress

• Responsible for checking monthlyactualnumbers are aligned to reportednumbers

Relationship Management & Mentorship-10%

• Help to trainAssistantsand Associatesand contribute to theirdevelopment

• Have foresight and understanding of projects tomaintainand adjust timing of deliverables for team at large, communicating changes to managers andleadership

• Develop andmaintainstrong mutually beneficial relationships with Horizon Media departments (Business Solutions, Traffic, Ad Ops, Billing),as well as externalpartners

• Effectively manage up and down, collaborate with yourSupervisoronday-to-dayaccount activities, status, and deliverables

• Guide team in setting goals, projecttasksandtimelines

• Oversee junior team members’duties in negotiating andmaintainingschedulescampaignsfor severalaccounts

• Schedule check ins with junior team members,identifyinggoals and opportunities for career development, contribute to performancemanagement

• Participate in interview process forAssistantAssociateroles

Who You Are  

• Interested in the videoand digitallandscape

• Havea data powered mindset and be comfortable working within large sets of data andnumbers

• A problem solver with foresight and the ability to develop creativesolutions

• Results oriented; consistently motivated, proactive, andresourceful

• A strong, effective communicatorand team player

• Detail oriented with commitment to followthrough

• An independent worker witheffectivetime management and organizationalskills

• Flexibleand ableto succeed in a fast-pacedenvironment

• An individual who takes pride in ownership of work anddemonstratesaccountability

• Abilityto mentor andteachteammembers

• An advocate for and supporter of diversity,equityand inclusion

Preferred Skills & Experience  

• Experience working in fast-paced advertising/marketingenvironment

• 3+yearsofexperiencein active buyingand planning

• Understanding ofnational buyingacross the linear and digital landscape

• Strong experience analyzing and managing buys towards campaign performancemetrics

• Proficientin Media Math

• Experience usingPrisma

• Knowledge of various channels and buying methods (video, display, programmatic, social)

• Familiarity with marketing principles,analyticsand concepts

• Confidence within Microsoft Office Suiteespecially Excel and PowerPoint

• Experience in negotiating and constructing digital mediaplans

• Competence within systems and tools related to the media planning process (i.e.media management system, billing system, competitive and targeting tools)

• Mastery of third-party ad server and ad verifications (DCM, Double Verify,Innovidpreferred)

#LI-LT1 #LI-Hybrid #HN

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

$64,350.00 - $80,000.00

A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach.We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.