Job Description

What will you do?

Integrated Media Strategy and Planning

• Develop effective and award‑winning integrated media strategies and plans by understanding client ambitions, brand purpose & positioning, challenges, target audiences, industry dynamics, and cultural context;
• Lead (or co‑lead with the Integrated Media Strategy Director) the strategic thinking, holistic planning, and development/execution of media ideas;
• Assess client briefings and translate them into clear, strategic, and actionable integrated media plans;
• Translate insights into ideas and actions, guide specialists, oversee execution, and ensure robust measurement;
• Evaluate plans and briefings for effectiveness and confidently present integrated media plans to clients;
• Collaborate with internal and external stakeholders to ensure flawless implementation;
• Take ownership (independent or shared) of client management related to integrated media strategy, planning, and evaluation;
• Oversee campaign process management and understand all client‑specific details;
• Support new business and pitch processes across media, data‑driven, and branded content initiatives.

Strategic Thinking & Leadership

• Demonstrate strong knowledge of client brands, brand value, consumer insights, and motivations;
• Translate measurable business objectives into integrated media communication goals;
• Develop strategies and tactics across all media disciplines;
• Evaluate media opportunities and provide sound, insight‑driven recommendations;
• Identify business development opportunities within existing clients and prospects.

Client & Internal Relationships

• Act as the primary contact for integrated media strategy and planning for key clients;
• Build trusted relationships by delivering innovative and ambitious integrated media plans that create business value;
• Ensure timely briefings for specialists and alignment of all output with client expectations;
• Play a key role in pitches with market‑leading, insight‑driven responses.

What do we expect from you?

• Strong understanding of the media landscape and multiple channels in both brand building and performance marketing;
• Strong strategic thinking with the ability to craft innovative integrated media solutions;
• Analytical skills and familiarity with analytical tools;
• High level of numeracy and literacy;
• Strong command of English;
• Crucially: significant digital media experience is essential.

Additionally, you bring:

• 3-5+ years of experience in a similar or commercial role (agency or client side);
• Experience advising complex (international) clients in a digital context;
• Strong communication and presentation skills;
• A passion for media and consumer behaviour.

What does dentsu offer?

• Plenty of space for fun;
• Room for initiative and personal development;
• Enthusiastic colleagues and a positive working environment;
• An international environment with a strong knowledge network;
• Collaboration with top industry specialists;
• The chance to work for leading and well‑known brands;
• A competitive salary and strong secondary benefits.

At dentsu, we strive for a safe workplace with equal opportunities for everyone. We encourage applications from diverse backgrounds. Even if you don’t meet every single requirement, we still encourage you to apply — this is a wishlist, not a checklist.

Want to wrap up 2025 on a high and jump into a new adventure in 2026? Then this is your chance

#LI-CK1

Location:

Brussels

Brand:

Dentsu Media

Time Type:

Full time

Contract Type:

Permanent