CHANEL

Senior Integrated Media and Digital Communication Strategy Manager

CHANEL  •  People’s Republic of China (Onsite)  •  10 hours ago
Apply
Save Job
Mark Applied Mark Interviewed Mark Offered
Hide Job Report Job
AI can make mistakes so check important info. Chat history is never stored.

Job Description

Job Purpose:

As a team, drive and execute the Integrated media strategy and impel aligning with goals to answer Brand/ Business objectives, with the best-in-class solution in media efficiency and media investment management.

CONSUMERS

  • To continue test & learn the best levers of prospect/ client engagement to meet the brand/ business ambitions

INTERNAL TEAMS

  • Collaborate with pr & business team, be a trusted partner to achieve the objectives together
  • Key contributor to the POE integrations

MEDIA MARKET

  • On top of the evolving media trends and define the implications for the house
  • Test and Learn new approach to enhance media efficiency and innovations

What you can bring to the team

Person Specifications:

Academic / Professional Qualifications/Work Experience

  • Experience required: 15+ years media industry experience (Strategy media planning, Insights & analytics preferred)
  • Good understanding in audience/ media planning to 360 touchpoints/ omni channel platforms/ digital eco-system in the context of holistic P/O/E integration and communications
  • Good communication, organization, analytics skills, in spoken and written Chinese and English language
  • Agency side: Proven record in account lead, strategy lead, managing multiple brands business is preferred
  • In-house side: Strategic media planning experience for multiple product lines is preferred
  • Luxury brand media experience is preferred
  • Mainland China working experience is a must

Key Interactions / Stakeholders:

INTERNAL

  • Report to Head of Integrated Media and Digital Communication Strategy
  • Local Communication teammates (PR/Event)
  • Key Interactions beyond Local Communications Team: Head of Marketing (Managers) of different Divisions
  • Global/region media/division team

EXTERNAL

  • Media Partners and suppliers
  • Agency LMM/AG when relevant
CHANEL

About CHANEL

Chanel is a private company and world leader in creating, manufacturing and distributing luxury products, including Ready-to-Wear, Accessories, Fragrances, Makeup, Skincare, Jewellery and Watches. Founded by Gabrielle Chanel in 1910, the House remains dedicated to exceptional craftsmanship and offering high-end creations. Chanel employs more than 32,000 people worldwide.​

​

As part of this, the House promotes arts, culture and creativity, while investing significantly in key areas including research & development, sustainability, and innovation.​

​

Chanel is dedicated to creating the conditions for people to perform at their best, building on their strengths and enabling them to benefit from new opportunities. It offers a unique working environment where people are given time to understand the brand, the business, and develop their personal motivations. This means everyone can grow, continue to be inspired and feel included, now and in the future. The company fosters true collaboration and respect for all, grounded in the belief that diversity is essential to the success of the organisation and its people.​

​

Chanel is committed to rewarding people competitively, as well as offering initiatives such as wellbeing programmes, learning and development opportunities, and parental leave for all parents globally.​

Industry
Fashion & Apparel
Company Size
10,000+ employees
Headquarters
London, GB
Year Founded
Unknown
Website
chanel.com
Social Media