We are responsible for helping people understand how Dyson technology works—and why it’s different and better—by creating compelling, world-class content across every channel and market. Our work is fast-paced, collaborative, and deeply connected to Dyson’s mission of solving problems others ignore
We are responsible for helping people understand how Dyson technology works - and why it’s different and better - by creating compelling, world-class content across every channel and market. Our work is fast-paced, collaborative, and deeply connected to Dyson’s mission of solving problems others ignore
What we’re looking for: A dynamic, passionate and well-organised Senior Influencer Strategist, to develop and support the strategic direction and execution of Dyson’s approach to influencers globally, across Home technologies.
The role involves leading the global strategy and ideation for influencers, alongside governance and suggestion of key profiles. These strategies are usually executed at a market level, with local stakeholders and agencies selecting and contracting the local talent. There’s also scope to suggest and place influencers and creators into the heart of global creative and social campaigns, influencing the ideas from the central campaign team.
Influencers:
Lead and create Dyson’s global influencer strategy and concepts across Dyson’s Home product portfolio, in partnership with the Home Business Unit commercial and PR teams, across a global annual calendar, new product campaigns and social campaigns.
Collaborate with a top-notch internal creative agency and social team to bake influencer and creators into the hearts of new campaigns and ideas, from multiple fast-paced global product campaigns to content opportunities.
Where relevant for global talent - support proactive global budget management, contract negotiations, agent relationships, briefs and integration into media, PR, content and marketing programs.
Manage and lead the central external influencer agency relationship, to analyse and assess global campaign performance to provide valuable insights and opportunities.
Share insights and best practices for influencer and event activity across markets & regions.
Ensure on-time delivery of all assets for new product launches, in partnership with the BUs.
Work closely with Dyson’s creative, social, PR and commercial teams to ensure that relevant content is leveraged across earned, owned and paid channels.
Remain on the pulse of influencer content trends to ensure creative, maximum exposure.
Support the delivery of Home Business Unit, region and market influencer reporting & processes to create actionable insights for future product launches and social media programs; integrate social data into broader digital marketing reports to ensure data-driven content decisions and circulate strategies and learnings between markets.
Partnerships:
Globally lead, strategies and implement Dyson’s approach to global brand partnerships for Home technologies.
Identify and build out new product campaigns, inclusive of the co-authoring on tease, launch and sustain campaign activities for each product.
Work closely with Dyson’s creative, content, PR and commercial teams to ensure that content is leveraged across earned, owned and paid channels.
Remain on the pulse of brand content and influencer trends to ensure maximum exposure in relevant premium opportunities.
Social:
Support the implementation of Dyson’s social media strategy, in partnership with broader social strategy team, taking a specific view on Home technologies.
Support and lead on strategic thinking for new product launches, new campaigns & always-on content.
7 + years’ experience in influencer marketing – in-market or global.
Experience in home, technology, luxury, industrial design. Multi-category brand background is a plus.
Cross-functional influencer campaign management – working with teams across paid, owned and earned.
Multi-platform: Experience working across a range of social media channels with competency in combining creative thinking, editorial, digital marketing and social media.
Project management skills: including experience of working across complex multi-stakeholder initiatives.
Strong presentation and executional skills.
Proven ability to develop legal contracts for partners and influencers.
Experience working with influencer and content management tools – experience with Lefty is a bonus
Confident, collaborative, and communicative with a desire to thrive in a fast-paced environment.
Impeccable attention to detail.
Understands influencer search tools and platforms to assess the effectiveness of an influencer.
At Dyson, Reward goes beyond just salary and bonuses. Through a comprehensive package of Financial, Lifestyle, and Health Benefits, we provide support tailored to every stage of life and the moments that matter most.
Working policy
At Dyson, our vibrant campus culture is built on in-person collaboration, creativity, and shared learning. Working side by side not only fuels our innovation, but also creates a strong sense of belonging. To nurture this dynamic and inclusive environment, we do not offer a regular hybrid working arrangement.
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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
Dyson solves real-world problems and creates better products through the application of engineering, science, design and creativity. It is a family-owned, global technology company, founded by Sir James Dyson who remains at the helm alongside his son Jake.
Since inventing the first cyclonic bagless vacuum cleaner, the DC01, Dyson has consistently invested in research and development to improve its products and technologies radically. Dyson offers products across a growing range of areas: floorcare, air purification, robotics, haircare including formulations, lighting, hand drying, and most recently audio. Dyson continues to expand into new areas.
Today, Dyson sells products in more than 80 markets, has 450 Dyson stores worldwide and is available in all major technology and beauty retailers. Dyson has global headquarters in Singapore and major technology campuses in Singapore, the UK, Malaysia, and the Philippines. Its global team of engineers, scientists and software developers are focused on developing technology-enabled products which work better and which people love to use. Key areas of focus have included high-speed electric digital motors, sensing and vision systems, robotics, machine learning and aerodynamics.
Beyond products, to encourage an inventive future, Dyson is also inspiring the next generation of engineers and inventors through the Dyson Institute of Engineering and Technology, the James Dyson Foundation and the James Dyson Award.
The Dyson family applies its problem-solving approach in other fields, and established Dyson Farming in 2012. It is one of the largest farming businesses in the UK, extending to 36,000 acres across Lincolnshire, Oxfordshire, Gloucestershire and Somerset. It is a family-owned enterprise unlike any other, focussed on long-term investment in British farming and the countryside to grow tasty and nutritious food.
