Job Description

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com

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💡Your role in a nutshell

We are searching for a highly motivated and trend-savvy Senior Influencer Lead to join our dynamic team. As the Influencer Relations Lead, you will be the driving force behind developing and executing impactful influencer marketing campaigns that elevate our clients' brands and deliver exceptional results.

🥇 What keeps you busy during the day:

• Strategic Planning & Execution: Taking charge of planning and executing influencer marketing projects, crafting communication strategies, and outlining the crucial role influencers play in achieving campaign objectives.
• Influencer Identification & Selection: Carefully selecting influencers whose personas align perfectly with our brand and campaign objectives, backed by solid rationale and data-driven insights.
• Creative Collaboration: Collaborating closely with creative teams to tailor campaign ideas to fit the unique style and audience of each influencer, ensuring authentic and engaging content.
• Budget & Contract Management: Handling budget recommendations, scoping out contracts, negotiating pricing, and overseeing the entire contracting process with influencers.
• Problem Solving: Being the go-to problem solver during campaign implementation, always ready with creative solutions to keep things on track and ensure successful outcomes.

🔑Skills and experience required to be successful in this role include:

• Experience in independent planning and running projects in the field of influencer marketing
• A minimum of 3-5 years in a similar role, demonstrating your prowess in the field.
• Analytical prowess coupled with strategic planning skills to ensure every move counts.
• Deep understanding of the marketing communication process, with an eye for innovation.
• Positivity radiates from you, uplifting teams and fostering a can-do attitude.
• Proficient in MS Office, with a strong grasp of social media channels.
• Familiarity with influencer monitoring tools like Influtool is a huge plus.
• English proficiency at a minimum of B2 level is a must.

✨Our offer:

• Day-to-day challenges in an energizing environment that offers a lot of fun and fulfillment.
• We offer numerous opportunities to grow by working on exciting and innovative projects, participating in internal learning sessions (VML Academy), and/or engaging in self-paced learning available on the e-learning platform Ascent360, along with many other programs matching your interests and business needs.
• As work-life balance is of great value for us, we offer hybrid work. Most of the time, you can work from home or from the office. It's up to you
• To ensure we are in top mental form, we offer various programs and resources to support our wellbeing. This includes access to the employee assistance program, mental health resources, and wellness initiatives.
• We don't care about the spirit only. Thus, we offer a Multisport card and Medicover healthcare access.
• Since we appreciate a unique perspective, we offer employee resource groups and other initiatives to foster an inclusive culture.

🤌Here what comes next:

• You are reading this ad and you feel like it could be a great fit for you, we encourage you to apply!
• If your profile matches our position, Magdalena (Talent&Culture Partner) will contact you to arrange a phone interview.
• We will let you know If we would like to invite you for a follow up interview with the hiring manager, either online or in person.
• We will offer you feedback after every step-in recruitment process.

📣 If you are a passionate and results-driven individual who thrives in a fast-paced environment and is eager to shape the future of influencer marketing, we encourage you to apply!

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#LI-EMEA

The gross salary for this position at the time of this posting is indicated below. This range reflects our broader group’s compensation framework across diverse agencies and disciplines. For this specific role, our offer will be determined within this range based on our internal benchmark, reflecting the specific market conditions for our discipline. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications.

In addition to the salary range provided, we offer a comprehensive benefits package designed to support our employees' well-being and professional growth. While specific details may vary by agency, typical benefits often include: private medical care, professional development opportunities, training programmes and flexible working arrangements (where applicable). Some agencies may offer additional benefits

Poland Pay Range 11 542 zł—25 000 zł PLN

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information, please visit   www.vml.com, and follow along on Instagram,  LinkedIn, and  X

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