Position: Senior HR Manager
Report to: CEO / COO
Department: HR & Training
Location: Head Office
Salary Range: Up to 100,000 THB
Hiring Status: Urgent
Last Update: 12 February 2026
The Senior HR Manager will lead and manage the full spectrum of Human Resources Management (HRM), Human Resources Development (HRD), Organizational Development (OD), Payroll, Compensation & Benefits (C&B), Compliance, and Data Protection (DPO function) for Bonjour Bakery Asia (BJBA).
This role is both strategic and operational, serving as a trusted HR Business Partner to senior management while remaining hands-on in execution. The position requires strong leadership capability, structured HR governance experience, and the ability to drive people strategy in a fast-paced F&B / retail environment.
The successful candidate must be capable of building robust HR systems, strengthening internal controls, and aligning people strategy with business expansion plans.
Develop and execute HR strategy and annual HR action plans aligned with business growth and operational objectives
Act as HR Business Partner to CEO, GM, and department heads
Establish and maintain HR governance frameworks, policies, SOPs, and internal controls
Strengthen HR compliance standards and ensure audit readiness
Prepare HR reports and materials for management review, board meetings, and external audits
Oversee full employee lifecycle (hire-to-exit) across retail stores, factory, and head office
Provide advisory support on employment contracts, probation, confirmation, disciplinary actions, termination, and severance
Manage employee relations, grievances, and sensitive HR cases
Ensure full compliance with Thai labor law and internal regulations
Coordinate with Legal on HR governance and employment matters
Lead manpower planning aligned with business expansion
Manage recruitment for:
Retail bakery stores
Production / factory roles
Head office and support functions
Oversee mass recruitment (store staff, supervisors) and management-level hiring
Develop competency frameworks, interview tools, and structured evaluation processes
Manage recruitment agencies and external partners
Oversee monthly payroll for BJBA, BJ, and PR (salary, OT, incentives, commissions)
Personally execute payroll for BJBA
Ensure compliance for Social Security, Tax filings (PND.1, PND.1Kor), and statutory benefits
Design and manage salary structures, bonus schemes, commission plans, and annual increment processes
Provide payroll cost analysis and HR budget control to management
Act as HR focal point for internal and external audits (e.g., KPMG)
Prepare payroll and compliance documentation for audit review
Liaise with Labour Office, Social Security Office, Revenue Department
Manage labor dispute coordination and employment documentation
Ensure compliance with PDPA and act as Data Protection Officer (DPO)
Oversee end-to-end visa and work permit processes for expatriates
Coordinate with Immigration and Department of Employment
Prepare HR documentation under POA
Ensure full immigration compliance
Develop and execute annual training plans and budgets
Design onboarding and leadership development programs
Build performance management systems, KPIs, and evaluation tools
Support succession planning and talent development
Drive employee engagement, culture initiatives, and change management
Support organizational design and reporting structure improvements
Strong leadership presence with ability to influence senior stakeholders
Hands-on and operationally grounded in day-to-day HR execution
Ability to balance governance structure with business agility
Capable of building HR systems in a growing multi-unit F&B organization
High integrity and discretion in handling sensitive matters
Bachelors or Masters degree in Human Resource Management, Organizational Psychology, Business Administration, or related field
Minimum 7+ years of progressive HR leadership experience
Experience in food & beverage, retail, manufacturing, or fast-paced multi-unit environments preferred
Strong knowledge of Thai labor law and HR compliance practices
Experience in group-level or regional HR management is an advantage
Fluent in Thai and English

ÆON Thana Sinsap (Thailand) Public Company Limited (AEONTS) is a Financial Services company located at 388 Exchange Tower 27th floor, Sukhumvit, Klongtoey, Bangkok, Thailand.