Job Description

Senior Head of Regional Marketing LATAM

Department: Corporate Marketing

Employment Type: Full Time

Location: Mexico

Key Responsibilities

• Own and drive the end-to-end marketing strategy across the Region, focusing on Passenger Acquisition, Retention, and Brand Growth
• Translate business goals into integrated, full-funnel marketing plans, combining performance, brand, offline channels, and partnerships
• Drive customer-centric growth, deeply understanding user behavior, needs, and regional nuances across markets
• Lead the development of strong local brand positioning, ensuring consistency while allowing for cultural relevance
• Lead efficient allocation and optimization of marketing investments, ensuring measurable impact on key business metrics
• Build, lead, and inspire a high-performing, matrix-structured team across multiple markets
• Collaborate closely with cross-functional leaders (Product, Operations, Analytics, PR, etc.) to deliver scalable and impactful initiatives
• Continuously improve marketing effectiveness, leveraging experimentation, insights, and innovation
• Mentor and develop senior marketing leaders, fostering a strong leadership bench across the region

Skills, Knowledge & Expertise

• 8+ years in digital consumer marketing, including 4–5 years in senior leadership roles
• Proven track record of building and scaling marketing teams, ideally in multicultural and matrix environments
• Strong experience with mobile-first products, preferably in ride-hailing, marketplaces, or high-growth tech companies
• Demonstrated success in developing and executing large-scale marketing strategies with clear business impact
• Strong leadership and stakeholder management skills, with the ability to influence senior executives
• Hands-on experience managing large marketing budgets with a focus on ROI and efficiency
• Highly data-driven, with the ability to turn insights into actionable strategies
• Fluency in English and Spanish

Job Benefits

• Why join us
  • Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
  • Develop your professional skills with access to mentoring, career consulting, and learning programs.
  • Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
  • Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
  • Work alongside people who take initiative, speak openly, and challenge themselves to grow.
  • Improve your language skills through co-financed courses and internal speaking clubs.
• Final benefits may vary depending on the location