➡️ Who are we?
We’re building the AI Workforce for restaurants.
haddock started as the system of record for restaurant operations. Today, we’re going one step further: replacing manual back-office work with AI agents that operate 24/7.
With products like Fina, our AI Agent, we’re not adding features, we’re creating a new category. This is not AI hype. Our customers save time, money, and make better decisions every day. We are becoming the financial brain and operational layer of restaurants.
👉 Our mission: empower millions of restaurateurs to level up their business.
👉 Our vision: lead the market through innovation, strong relationships, and by becoming the go-to tech partner for restaurant success.
Backed by Y Combinator and top-tier investors.
➡️ Why this role matters We’re scaling fast across Europe. We don’t need “more marketing”. We need someone who can build a category, own the narrative, and turn it into revenue. This role sits at the intersection of brand and growth.
➡️ What you'll do
Own haddock’s positioning and narrative from system of record → AI workforce
Build a category-defining brand in Europe
Drive pipeline and revenue, not just awareness
Design and execute GTM strategies across markets and products
Turn product innovation into clear, compelling storytelling
Lead and scale a high-performing marketing team
Manage significant budgets with a strong ROI mindset
Work closely with Product, Sales, CX and founders to align narrative and growth
➡️ What we're looking for
7+ years in Marketing / GTM leadership in SaaS or tech
Experience scaling from €10M to €100M+ (or similar high-growth environments)
Proven track record owning both brand and performance
Strong storytelling skills: you can explain complex, new concepts simply and powerfully
Deep business mindset: you think in pipeline, ARR, and payback
Experience managing multi-million € budgets
Ability to build and lead teams in fast-growth environments
High standards on design, brand, and execution quality
AI-native mindset: you understand how AI changes both product and marketing
Fluent in English
Big pluses:
Fluency in additional European languages
Background in HORECA, hospitality tech or vertical SaaS
➡️ What we offer
💸 Competitive salary + meaningful upside
🏢 Office in Poblenou (Barcelona) + flexible hybrid setup (3 days in-office, 2 remote if you want)
🤖 Full access to the AI tools you want to experiment with. We don’t just sell AI, we use it internally and expect you to push the boundaries
🧘 A partially subsidized Urban Sports Club membership: yoga, HIIT, hot studios, your call
💰 Payflow perks to make the most of your salary, when you need it
➡️ Our hiring process
We move fast and keep communication transparent throughout. Our goal is to complete the process before June. Here’s what to expect:
Intro call with CEO (Arnau)
Meet the marketing team (Eric)
Marketing case + in-person debrief with the Leadership Team
Culture conversation with co-founders Pol & Arnau
Think this could be your next move? Apply now — we’d love to meet you.
📌 Important: applications without a personalized message or cover letter will not be considered.
haddock is a software that helps restaurateurs to have better cost control in their businesses. Thanks to AI, the platform needs a photo of the invoice or delivery note to digitize all their information. Not only is this data displayed on a dashboard, but also is used to notify of price variations, create dynamic bills of materials, which are updated with the latest purchase price of their products, and detect errors between invoices and delivery notes. Moreover, their POS can be connected to the platform so that restaurateurs can have their margin always updated and, ultimately, have a global vision of their business in an all-in-one platform.
