ABOUT YOU

(Senior) Growth Marketing Manager - AI Photostudio (all genders)

ABOUT YOU  •  Hamburg, DE (Onsite)  •  1 hour ago
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Job Description

SCAYLE is one of the fastest-growing enterprise commerce platforms in the world and empowers global B2C brands like Levi’s®, Harrods, Manchester United, Deichmann, Fielmann, and Netto to create outstanding customer experiences. Its modular and extensible backend reflects real enterprise retail needs and makes complex commerce operations more efficient, flexible, and scalable. We are now building an AI native Photostudio SaaS product — a high-priority venture with direct exposure to the leadership and founding team.

  • Own organic growth across Meta, TikTok, LinkedIn, and emerging channels
  • Build a high-volume, video-first content engine that brings SCAYLE STUDIOS and its capabilities to life (e.g. via recurring formats such as content snacks on social, or product demos after sign up)
  • Grow and engage our audience through platform-native content
  • Own our LinkedIn speaker-head program, from positioning and ghostwriting to content planning and enablement
  • Ideate and write scripts and confidently appear in front of the camera yourself
  • Develop creative campaign ideas, hooks, and angles that generate attention and sign-ups
  • Brief integrated and programmatic campaigns
  • Partner closely with Paid Performance Marketing to turn organic insights and winning creatives into scalable acquisition campaigns
  • Test new GTM plays, including referrals, webinars, masterclasses, partnerships, and free-credit campaigns
  • Support events and activations that help prospects experience the product live
  • Track performance, identify winning formats, and continuously test, learn, and iterate

Qualifications

  • Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field from a top tier university
  • 3–5 years of experience in growth, content, social media, campaign, or general marketing
  • A strong creative instinct and an excellent feel for fashion content, culture, and emerging formats
  • Hands-on experience growing brands or products organically on Meta, TikTok, and LinkedIn
  • Strong writing, storytelling, and video skills
  • Confidence in front of the camera and the ability to turn complex product capabilities into engaging content
  • Experience developing campaigns from the initial idea through execution and distribution
  • A strong understanding of how organic content and paid acquisition work together
  • A builder mindset: you move fast, create frequently, and learn from real audience feedback
  • Experience with AI tools and an interest in fashion, e-commerce, content production, or creative technology
  • Fluent in German and English

Additional Information

Your perks at a glance: Visit our benefits page

Simply apply online via our career page - we will get back to you as soon as possible!

(Please note that benefits may vary depending on the location)

A Place Where You Can Be You

We take it as our responsibility to create an environment where everyone feels welcome, exactly as they are.

Different backgrounds and perspectives make us stronger and shape our culture in ways that matter.

What we stand for internally, we stand for as a brand: acceptance, inclusion, and fairness.

ABOUT YOU

About ABOUT YOU

The ABOUT YOU Group is an international e-commerce group, organized into different strategic business units: The online fashion store ABOUT YOU represents the Group's business-to-consumer business. With over 13 million active customers, ABOUT YOU is one of the largest online retailers for fashion and lifestyle in Europe and the leading provider of a personalized shopping experience on smartphones. In the award-winning ABOUT YOU app and on aboutyou.com, customers find inspiration and a range of around 750,000 items from nearly 4,000 brands. The Group's business-to-business operations are largely handled by SCAYLE GmbH. SCAYLE offers a modern, cloud-based enterprise shop system that enables brands and retailers to scale their digital businesses quickly and flexibly, and adapt to growing customer needs. Around 300 online stores choose SCAYLE's Commerce technology under a license model, including leading brands and retailers such as Harrods, Manchester United, Deichmann, Fielmann, and FC Bayern. The newest subsidiary of the ABOUT YOU Group, SCAYLE Payments GmbH, complements the Group's portfolio of payment services. The payment service provider received the payment services license from the German Federal Financial Supervisory Authority (BaFin) in October 2024 and is currently being rolled out across various European markets. SCAYLE Payments enables the seamless integration of modern payment solutions and helps to scale customers' digital business models.

For further information, please visit: corporate.aboutyou.de/en.

Legal notice

Responsible for editorial content:

ABOUT YOU Holding AG

Domstrasse 10

20095 Hamburg Germany

E-mail: info@aboutyou.de

www.corporate.aboutyou.de

Local court: Amtsgericht Hamburg

Registration number: HRB 189825

Management Board: Tarek Müller, Hannes Wiese, Sebastian Betz

Chairman of the Supervisory Board: David Schröder

Industry
Retail & Ecommerce
Company Size
1,001-5,000 employees
Headquarters
Hamburg, DE
Year Founded
2014
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