Job Description
Join Zurich Instruments, a leader in advanced test and measurement instruments and control electronics for quantum computing, as we continue to empower scientists and high-tech companies worldwide.
As Senior Growth Marketing Manager, you’ll be responsible for developing and maturing the company’s marketing-to-sales pipeline engine, driving structured demand generation and measurable revenue contribution in close collaboration with marketing and sales stakeholders.
This is a senior individual contributor role responsible for building structured demand generation processes, improving funnel performance, strengthening marketing and sales alignment, and scaling revenue contribution.
This role complements the Marketing Data & Performance Manager, who owns performance infrastructure and channel execution.
Your responsibilities
- Own marketing’s contribution to qualified pipeline and revenue, translating revenue targets into structured demand generation plans
- Identify and scale growth opportunities beyond current paid search and SEO, considering geographic realities and priorities
- Define growth priorities and an experimentation roadmap in partnership with the Marketing Data & Performance Manager
- Set strategic direction for channel investments and funnel optimization initiatives to improve efficiency and outcomes
- Design, document, and operationalize the end-to-end marketing-to-sales funnel, including lifecycle stages and qualification criteria with Sales
- Identify funnel bottlenecks and drive systematic improvements through structured experimentation and repeatable campaign planning/performance reviews
- Serve as the primary marketing counterpart to Sales - building shared pipeline visibility/reporting, feedback loops, improved attribution, and forecasting collaboration
- Partner with Product on positioning and launches, while maturing the function via automation (e.g., email), lifecycle marketing, segmentation, performance visibility, and training
Your profile
- 7+ years of experience in B2B growth marketing or demand generation
- Demonstrated experience building and scaling structured marketing funnels in a maturing company; can be a startup or a scaleup
- Experience working in complex, technical B2B sales environments
- Strategic thinker with an ability to identify challenges and implement solutions independently
- Strong communicator with an ability to influence and align stakeholders across different functions
- Fluent in English; other languages are a plus
We offer a diverse work environment with an open and transparent company culture where personal development forms the basis of our success. We thrive on cooperation and support distributed decision-making that allows everyone to take responsibility and generate substantial impact from the start and on many levels.
Now is a great time to join the team.
We look forward to receiving your resume and motivation letter.
