Job Description

The global shift to solar energy is accelerating like never before—and Sitemark is at the forefront of this transformation. Our platform empowers the world’s leading renewable energy companies to build and operate solar sites with greater efficiency, safety, and performance, powered by drone data and AI.

Tasks

We’re looking for a Senior Growth/Performance Marketer to join our team and lead the next stage of our pipeline growth at Sitemark. You’ll play a key role in building and running scalable marketing programs that directly support our commercial goals — from generating demand to improving conversion and retention.

This role combines strategic thinking with strong execution. You bring a proven track record in growth marketing, a deep understanding of B2B SaaS dynamics, and a hands-on mindset to design, run, and optimize campaigns that deliver measurable results.

You’ll work directly with our Co-Founder and collaborate with our in-house Marketing Specialist, who supports execution.

Growth Strategy & Leadership

• Translate business goals into a clear, data-driven growth marketing strategy
• Define a repeatable system for demand generation and pipeline acceleration
• Lead the marketing roadmap and identify the highest-impact growth opportunities
• Work closely with Sales to align efforts and support revenue targets

Performance Marketing

• Own and optimize paid acquisition across LinkedIn, Google, and other relevant channels
• Design, launch, and scale multi-touch campaigns focused on lead generation and conversion
• Define key metrics and ensure consistent reporting
• Test and iterate quickly across channels, audiences, and offers to find traction

Marketing Automation

• Build automated lead nurturing workflows using HubSpot or similar tools
• Improve attribution, lead scoring, and campaign tracking
• Identify bottlenecks across the funnel and implement solutions to improve conversion

Website & Conversion Optimization

• Own and improve the performance of our website (Webflow) as a key acquisition and conversion channel
• Use data to increase visitor-to-lead conversion rates
• Ensure messaging, SEO, and landing pages are aligned with campaign and product goals

Team Collaboration & Enablement

• Provide leadership and direction to our B2B Marketing Specialist
• Share growth best practices, frameworks, and training to build team capability
• Act as a marketing partner to Sales, Customer Success, and Product teams

Requirements

• 3+ years of B2B SaaS marketing experience, ideally in growth-stage or fast-moving environments
• Have owned performance channels (LinkedIn, Google) and know how to scale them
• Are confident using tools like HubSpot, Webflow, Google Analytics, and LinkedIn Ads
• Have worked in a lean, fast-moving environment — and delivered results without needing a large team
• Clear communicator who knows how to prioritize and align stakeholders
• Comfortable coaching others while being able to jump in and execute when needed
• Pragmatic, data-driven, and focused on outcomes

Benefits

• A role with real impact in the transition to clean energy
• Truly great colleagues. We know everyone says this, but we really mean it
• A collaborative atmosphere where people support each other and want to grow
• The freedom to shape how marketing works at a scaling SaaS company