Job Description

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

About the Opportunity

We’re looking for a hands-on growth leader to help us scale internationally beyond Google and Meta
This role is about unlocking under-the-radar, high-trust, high-ROI growth channels in overseas markets — from vertical communities and micro-influencers to offline partnerships and regional platforms — and turning them into sustainable acquisition engines.
打ç ´å¯¹ Google/Meta ç­‰å¤´éƒ¨å…¬åŸŸæµé‡çš„ä¾èµ–ï¼Œé€šè¿‡æŒ–æŽ˜æµ·å¤–ç›®æ ‡å¸‚åœºçš„ 长尾流量（垂直社区、本土KOL/KOC、线下分销、小众联盟、地区性App等），构建差异化的获客壁垒，实现低成本、高粘性的本土化增长。

What You’ll Be Doing

Map growth channels

• 
  Deeply research target markets (SEA, LATAM, Middle East, or specific regions in Europe/North America) to identify high-conversion, non-mainstream channels such as forums, regional social apps, campus ambassador programs, and niche communities.

Build micro-influencer & KOC networks

• 
  Source and collaborate with overseas grassroots creators and KOCs, building long-term partnerships that drive authentic word-of-mouth and brand trust.

Drive partnerships

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  Identify and execute co-marketing initiatives with partners (e.g. retail stores, lifestyle apps, service platforms) that provide unique traffic entry points.

Operate channels with precision

• 
  Tailor content and messaging to each channel’s cultural and contextual nuances, and continuously optimize acquisition funnels using performance data.

Identify competitive white spaces

• 
  Monitor competitors’ activities in less visible channels and move quickly to capture untapped traffic opportunities.

• æ¸ é“åœ°å›¾ç»˜åˆ¶ï¼š æ·±å…¥è°ƒç ”ç›®æ ‡å¸‚åœºï¼ˆå¦‚ä¸œå—äºšã€æ‹‰ç¾Žã€ä¸­ä¸œæˆ–æ¬§ç¾Žç‰¹å®šåŒºåŸŸï¼‰ï¼Œè¯†åˆ«å¹¶æ¢³ç†éžä¸»æµä½†é«˜è½¬åŒ–çš„é•¿å°¾æ¸ é“ï¼ŒåŒ…æ‹¬ä½†ä¸é™äºŽåœ°åŒºæ€§åž‚ç›´è®ºå›ã€ç¤¾äº¤è½¯ä»¶ç¾¤ç»„ã€æ ¡å›­å¤§ä½¿ç½‘ç»œç­‰ã€‚
• KOC/微型影响力矩阵构建： 负责海外“毛细血管”级达人的触达与合作，建立长期合作体系，利用高信任度的本土口碑实现品牌渗透。
• 异业合作与资源整合： 寻找海外具备流量入口的合作伙伴（如当地零售店、生活服务类App），策划并执行跨界联合营销活动。
• æ¸ é“ç²¾ç»†åŒ–è¿è¥ï¼š é’ˆå¯¹ä¸åŒé•¿å°¾æ¸ é“çš„ç‰¹æ€§ï¼Œå®šåˆ¶ç¬¦åˆå½“åœ°æ–‡åŒ–è¯­å¢ƒçš„å†…å®¹ç´ æï¼Œå¹¶æ ¹æ®æ•°æ®åé¦ˆæŒç»­ä¼˜åŒ–æŠ•æ”¾ç­–ç•¥ä¸Žé“¾è·¯ã€‚
• 竞争壁垒挖掘： ç›‘æŽ§ç«žå“åœ¨å¸‚åœºçš„éžå…¬å¼€æ¸ é“åŠ¨æ€ï¼Œå¿«é€Ÿå“åº”å¹¶æŠ¢å æœªè¢«å¤§è§„æ¨¡å¼€å‘çš„ç©ºç™½æµé‡æ± ã€‚

What We Look For In You

• 3+ years of international growth experience - ideally supporting Chinese companies going global, with proven results in deep market penetration.
• Strong instinct for long-tail channels - you’re comfortable finding opportunities in Reddit threads, Telegram groups, communities, or even offline markets — not just dashboards.
• Cross-cultural fluency - strong English or other language skills, with the cultural sensitivity to adapt strategies authentically
• High ownership & resilience - you thrive in ambiguity and are comfortable building from 0→1 in fragmented, early-stage channels.
• Data-driven execution - able to evaluate ROI across scattered traffic sources and build sustainable acquisition models.

• 出海实战经验： 3年以上中国企业出海相关经验，有成功“深入当地市场”实现业务增长的案例。
• æ¸ é“å—…è§‰æ•é”ï¼š ä¸è¿·ä¿¡å¤§æ ·æ•°æ®ï¼Œå…·å¤‡æžå¼ºçš„è°ƒç ”èƒ½åŠ›ï¼Œèƒ½ä»Ž Reddit 评论区、Telegram 频道或当地线下市集中发现商业机会。
• 跨文化共情力： å…·å¤‡ä¼˜ç§€çš„è‹±è¯­æˆ–ç›®æ ‡å¸‚åœºå°è¯­ç§èƒ½åŠ›ï¼Œèƒ½å¤Ÿç†è§£å¹¶å°Šé‡å½“åœ°æ–‡åŒ–å·®å¼‚ï¼Œé¿å…â€œä¸­å¼æ€ç»´â€çš„ç”Ÿæ¬ç¡¬å¥—ã€‚
• 自驱与韧性： é•¿å°¾æ¸ é“çš„å¼€æ‹“åˆæœŸé€šå¸¸æ•ˆçŽ‡ä½Žã€çç¢Žä¸”å……æ»¡ä¸ç¡®å®šæ€§ï¼Œéœ€è¦å…·å¤‡æžå¼ºçš„æŠ—åŽ‹èƒ½åŠ›å’Œä»Ž 0 到 1 的执行力。
• 数据驱动： èƒ½å¤Ÿå»ºç«‹ç§‘å­¦çš„å½’å› æ¨¡åž‹ï¼Œå¯¹é›¶æ•£çš„é•¿å°¾æµé‡è¿›è¡ŒROI评估，确保获客的可持续性。

Nice to have

• 
  Overseas experience, not limited to living, studying, or working aboard
• 
  Experience managing overseas field marketing teams or affiliate programs
• 
  Proficiency in a second language (Spanish, Portuguese, Arabic, etc.)

• 
  曾在海外当地生活、留学或工作 2 å¹´ä»¥ä¸Šï¼Œå¯¹å½“åœ°æ°‘ä¿—ã€æ–‡åŒ–ã€æ¶ˆè´¹ä¹ æƒ¯æœ‰æ·±åº¦æ„ŸçŸ¥ã€‚
• 
  有成熟的海外地推团队管理经验或海外联盟营销（Affiliate Marketing）深度操作经验。
• 
  掌握除英语外的第二外语（如西语、葡语、阿拉伯语等）。

Perks & Benefits

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  Competitive total compensation package
• 
  L&D programs and Education subsidy for employees' growth and development
• 
  Various team building programs and company events
• 
  Wellness and meal allowances
• 
  Comprehensive healthcare schemes for employees and dependants
• 
  More that we love to tell you along the process!

DisclaimerPlease note that Hong Kong is a group-level service hub, and OKX does not carry on a business of operating a virtual asset trading platform in Hong Kong.

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