Stylish, grounded, uplifting – these values live through everything we do at Boden. Without the collaboration, honesty and friendship between our teams, we wouldn’t be where we are today. We curate a world of beauty that’s ethical, inclusive – and importantly – good fun. We inspire you to live your best life. We are Boden.
We’re looking for a Senior Graphic Designer to join our Creative team, reporting to the Creative Design Lead. You’ll craft standout design across online features, emails, catalogue pages, PR pieces, and digital site assets — creating work that inspires both new and existing customers.
With strong experience across both print and digital, you’ll bring excellent typography, confident layout skills, and the ability to maintain a consistent, recognisable brand look and feel across all channels.
This role will play a key part in evolving our creative strategy to be digital-first, elevating the Boden brand through thoughtful concepting, storytelling, and best-in-class design. You’ll be tuned into cultural, digital, and fashion trends and confident collaborating across teams to deliver work that brings our collections and campaigns to life.
Location: 3 days per week at our North Acton office & 2 days WFH
**Please include your up-to-date portfolio when applying – applications without one cannot be considered.**
Bring the Boden tone of voice to life visually — and help shape how it evolves.
Champion consistency in typography, layout, and brand expression across all channels.
Interpret briefs clearly, understanding purpose and audience, and delivering exceptional design solutions.
Develop and present concepts for seasonal and brand campaigns.
Lead digital projects end-to-end, from initial idea to final delivery.
Act as design lead on seasonal campaigns, ensuring cohesion across all touchpoints.
Create engaging, best-practice content across digital platforms.
Put the customer at the heart of every design decision.
Present creative ideas confidently to stakeholders across the business.
Work collaboratively with cross-functional teams to push creative boundaries.
Ensure copy, content, and design align seamlessly.
Use knowledge of upcoming collections to shape creative direction.
Stay aware of industry and platform-specific trends, ensuring our content feels fresh and relevant.
What We Are Looking For
Established expertise within a mid–senior or senior design role, either in-house or agency side.
Proven expertise across Figma, Adobe Creative Suite and After Effects; AI design experience is a bonus.
Able to confidently shape concepts, lead campaigns, and deliver polished, on-brand creative.
Comfortable overseeing multiple projects and maintaining a high standard of output.
Skilled in presenting ideas and influencing design direction across the business.
Strong understanding of typography, layout and brand guardianship.
Up to date with cultural, design and fashion trends.
A supportive team player with experience guiding more junior creatives.
What We Offer
Competitive salary & targeted annual bonus scheme.
Generous Boden clothing allowance!
30% discount on all current clothing ranges.
25 days Holiday annually, plus Bank Holidays.
Online Portal with an array of discounts on retail & entertainment.
Virtual GP Service for you and your household!
Free onsite parking and subsidised café.
We want Boden to be the place everyone wants to work. Friendly, open and tolerant. A best-of-British company with diverse teams, equal opportunities, and fair working and recruitment practices. We believe in hiring the best person for the job, whoever they are, helping them thrive in it and celebrating their individuality.
We would like to encourage people from a diverse range of backgrounds to apply for our roles. If you need any reasonable adjustments or additional support during your application process, please do not hesitate to let us know.
We’re all about happiness you can wear. Our story begins in 1991.
Contrarian. How else would you describe a man who left a good job in the city – working in New York during its shiny ’80s heyday no less – to set up a mail-order clothes company at a time when buying things that got delivered was considered a bit, well, joke-worthy? Or was he just lucky – right time, right place, right instinct?
Johnnie launched Boden with a hand-drawn catalogue featuring eight menswear styles he wanted in his own wardrobe (and wanted to order from his armchair). That was 1991, and back then, catalogues for stylish people who like stylish clothes weren’t really a ‘thing’ in Britain.
Today, after a wild, unpredictable and exciting 30 years, Boden is a global company but it still has the same family vibes. It’s the opinion of the women in his life – his wife Sophie (who pushed him to follow his dream in the first place), his three discerning daughters and Johnnie’s new lovely female sidekick – Janet the dog – that he values over anything.
Originality is also so very important, with every step taken to set Boden apart from the rest. Whether that’s hand-drawn prints, doing our best to make sure we don’t cut corners and even listing words we cannot use (we copywriters love a challenge). Attention to detail is everything, and it shows. Johnnie has also been adamant that every factory we use respects its workforce in the same way he respects his workforce at home. And that Boden uses as many recycled materials as possible.
“His main piece of advice is always be yourself,” his daughter Katie adds. “I think we’re all flawed but that’s the one thing that we [the family] are – very honest. I just think you can’t go wrong by being honest.” And lastly? “He’s also never tried to be cool…which makes him cool.”
Boden isn’t about fast fashion and fads. It never was. It’s about making clothes that put a smile on your face, for a long, long time.
