EBSCO Industries, Inc.

Senior Go-to-Market Manager, Channel Marketing

EBSCO Industries, Inc.  •  Birmingham, AL (Onsite)  •  1 month ago
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Job Description

Headquartered in Birmingham, Alabama, Moultrie ( www.moultrie.com) is the leader in game feeders and cellular camera innovation, building products used by hunters, property owners, and others for real-time remote monitoring.

We take pride in developing deep user understanding, obsessing about the details, and going the extra mile to show our users we love them. Moultrie is customer-driven – hardware, software, marketing, and customer success teams collaborate to deliver a quality user experience.

We are guided by the following principles: Customer Obsession.; Excellence is the Standard.; Bias for Action.; Act Boldly.; Deliver Results.; Hire and Develop the Best.; Be Curious and Learn.; Win as a Team

We are looking for an exceptionally organized, execution-obsessed project manager to own our channel marketing programs end to end. This role is the connective tissue between creative, Sales, retail partners, and vendors. This person owns fixture launches, digital shelf execution, and retail promotions — on time, on budget, with measurable results. Strong candidates will have owned complex marketing programs end to end, managed multiple stakeholders without direct authority, and built a reputation for never letting things slip.

Job Responsibilities

  • Own and drive the annual channel marketing calendar, including in-store displays and product launches, with clear deadlines for creative, approvals, production, and shipping.
  • Write account-specific creative briefs for fixtures, displays, and digital materials that give the creative team strong + clear direction on what sells and how at each account.
  • Manage the full fixture and display program from vendor quoting through production, shipping, installation, and compliance verification.
  • Partner with the GTM Manager to define launch support opportunities for national retailers, such as: social collaborations, dedicated emails, paid media placements, and co-marketing programs. Own the marketing conversation with retail buyers and marketing teams to lock in commitments and deliver on time.
  • Own the channel marketing budget. Manage vendor relationships, get competitive quotes, and track spend against plan. Identify new opportunities and build business cases in partnership with Sales.
  • Manage approval processes across Sales, Marketing, and retail buyers on fixture and display programs. Keep timelines moving and build alignment across stakeholders.
  • Own digital shelf execution at national accounts. Maintain a PDP delivery timeline and checklist by account, deliver compliant content on time, audit published listings, and flag opportunities to merchandise better online.
  • Own sell-through marketing and performance reporting for retailer-specific products (SMUs) across national and regional accounts. Track how they perform and have a clear recommendation on whether to continue or change the program.
  • Know the major promotional event calendar by account. Bring Marketing support opportunities to the table proactively and own execution for catalog placements, and opportunities for promotional offers.
  • Build reporting that ties our fixture and display investments to actual sell-through results, partnering with Finance.
  • Keep a running library of playbooks, process docs, and retailer requirements so the team can execute with excellence, quickly and consistently.
  • Serve as the cross-functional project management hub for channel marketing. Connect dots across Creative, GTM, Sales, Community Marketing, Finance, and external vendors.

Job Requirements

  • Proficient in AI tools such as Claude, ChatGPT, or Copilot, with demonstrated use in project management tasks. (Writing briefs, managing timelines, building workflows, or automating repetitive work)
  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • 5-8 years of experience in marketing, program management, or channel marketing, preferably in consumer products, retail, or the outdoor/sporting goods industry.
  • Track record of owning complex programs from planning through execution — budget, stakeholders, timeline, and measurement — with little hand-holding.
  • Known for building detailed project calendars, hitting deadlines, and moving work through organizations where you don't have direct authority.
  • Experience managing vendors, getting competitive quotes, and owning a marketing budget.
  • Strong written communication skills, including the ability to write clear, detailed creative briefs.
  • Proficiency with Microsoft Office Suite and project management tools such as Asana.

Preferred Qualifications

  • Has worked with national retail accounts like Walmart, Bass Pro/Cabela's, Academy, or Tractor Supply and understands how fixture programs and retailer-specific products work from the brand side.
  • Has worked with POS data and knows how to use sell-through numbers to make decisions.
  • Background in hunting, outdoor products, or consumer hardware is a plus.

Essential Job Function

We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.

We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.

EBSCO Industries, Inc.

About EBSCO Industries, Inc.

Our early endeavors helped shape us; at our core we are a sales driven organization. The international company that EBSCO has become continues to foster the same ideals for sales, service and entrepreneurship that guided Elton B. Stephens over 70 years ago.

Today, EBSCO can be found in a wide range of industries. All together, we are more than 13 diverse companies employing nearly 4,500 people worldwide. We have the highest Dun & Bradstreet Financial Strength Rating that can be awarded, and we are consistently among the top 200 largest privately held corporations by Forbes magazine.

At EBSCO we strive for an environment where people grow their careers because of our culture, not in spite of it. We seek people who are driven, eager to understand, and collaborative in their approach. We are a uniquely diversified company with opportunities in information technology, sales, customer service, marketing, human resources, operations, manufacturing, accounting and finance. But regardless of the job title, we believe each position is the starting point. People who are entrepreneurial, positively focused on the future and driven to discover what’s possible are successful at EBSCO.

Please Note: EBSCO industries and our businesses do not conduct interviews via Instant messenger or google hangout and we do not schedule interviews via text. We will not request your social security #, credit card, or bank account information in an interview. And, we would never charge a fee for an interview. Be aware, recruiting scams exist.

Industry
Unknown
Company Size
501-1,000 employees
Headquarters
Birmingham, AL
Year Founded
1944
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