Xiaomi Technology

Senior Global Product PR Manager

Xiaomi Technology  •  Onsite  •  1 hour ago
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Job Description

Senior Global Product PR Manager
北京
社招
全职
职位 ID:A195587
职位描述
1.负责全球化产品公关战略的制定与执行,基于对全球主要汽车市场舆论环境与用户心智的洞察,制定并实施产品全球化公关发布与长期传播战略,构建符合品牌定位的公关话语体系与核心信息屋;
2.深入挖掘技术营销与核心卖点,与研发及产品团队紧密协同,前瞻性挖掘在智能驾驶、智能座舱、三电系统及智能制造等领域的技术优势,将复杂技术语言提炼为具有竞争差异性且易于传播的核心卖点;
3.主导全球媒体关系与思想领导力建设,建立并维护与全球重要汽车、科技及财经媒体的高层关系,策划高管专访、深度技术解析及专业评测等高质量传播项目,通过行业白皮书、技术愿景署名文章等内容塑造品牌行业影响力;
4.全案主导重大产品上市的公关策划与执行,建立全球产品舆情预警与研判体系,对涉及产品技术及安全的潜在风险具备预判能力,并制定策略性应对方案。
职位要求
1.本科及以上学历,新闻传播、市场营销、公共关系、汽车工程或相关专业背景,具备8年以上汽车行业或科技硬件行业公关传播经验,其中至少3年以上国际化市场实战经验;
2.精通英语,具备优秀的跨文化沟通与谈判能力,有海外学习或工作背景者优先;
3.具备较强的技术敏感度,能够深入理解智能驾驶、三电系统及智能制造等核心技术原理,并擅长将其转化为具有传播力的品牌故事与核心卖点;
4.在全球主要汽车市场拥有扎实的媒体资源,曾成功策划并落地过高规格高管专访、深度评测及行业白皮书发布,具备宏观战略视野与敏锐的本地化洞察能力;
5.具备成熟的全球舆情监测与危机管理能力,对敏感话题有较高的预判能力,能在高压环境下制定并执行有效的应对策略,具备出色的跨部门协同能力,能适应快节奏工作氛围及全球差旅。
投递
Xiaomi Technology

About Xiaomi Technology

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world's leading smartphone companies. The company has also established the world’s leading consumer AIoT (AI+IoT) platform,reached 558 million smart devices connected to its platform (excluding smartphones,laptops and tablets) as of September 30 2022. Xiaomi products are present in more than 100 countries and regions around the world. In August 2022, Xiaomi was included in the Fortune Global 500 list for the fourth year in a row, ranking 266th. The company is the fastest-rising Chinese technology conglomerate during the four-year period.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

Industry
IT & Software
Company Size
10,000+ employees
Headquarters
Beijing, CN
Year Founded
2010
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