Job Description

About the team

The Search Ads team sits within the TikTok Monetization Product (TTMP) organization servicing TikTok For Business. We are looking for a Product Operations Manager to support TikTok Search Ads’ adoption and performance, working closely with Product, Engineering and Sales teams to drive insights, align priorities, and improve activation across key verticals.

Responsibilities:

1. Lead Go-To-Market (GTM) & Commercialization: Design and execute comprehensive GTM strategies for new Search Ads products and features, defining value propositions, target segments, and monetization approaches.

2. Influence Product Strategy: Act as a strategic advisor to Product and Engineering leadership by synthesizing market trends, competitive intelligence, and complex advertiser data to directly shape the Search Ads product roadmap.

3. Drive Scalable Business Growth: Scale beyond account-level analysis to identify macro-trends, white-space opportunities, and vertical-specific strategies that accelerate market penetration and maximize advertiser ROI.

4. Cross-Functional Alignment & OKR Leadership: Serve as the strategic partner between Product and Sales teams. Establish shared OKRs and build cohesive operating rhythms to drive Search Ads revenue growth.

5. Design Operational Frameworks: Develop and scale search activation strategies. Identify barriers to product adoption and design scalable solutions to improve advertiser onboarding and campaign performance

6. Drive Best Practices Adoption: Design strategic playbooks and frameworks and drive adoption, empowering Sales teams and advertisers to maximize performance at scale.