Stylish, grounded, uplifting – these values live through everything we do at Boden. Without the collaboration, honesty and friendship between our teams, we wouldn’t be where we are today. We curate a world of beauty that’s ethical, inclusive – and importantly – good fun. We inspire you to live your best life. We are Boden.
The Senior Global Influencer Marketing Manager will devise the strategy and own the execution of the global creator marketing approach, with a key focus on scaling the global influencer gifting programme. This role will oversee the end-to-end process, from creator identification and outreach through to activation, performance tracking, and optimisation. The successful candidate will define and manage departmental KPIs, delivering measurable, commercial results that maximise reach, engagement, and brand impact, while contributing to a cohesive, high-performing influencer marketing team.
Location: 4 days per week at our North Acton office, 1 day WFH.
This role is for a12 Month FTC,candidates applying must be comfortable with this.
What You Will Do
Programme Execution
Together with the Global Head of PR & Influencers, devise the global paid creator and gifting programme growth strategies and oversee the team’s day-to-day execution of both programmes.
Design and execute a scalable influencer gifting model using ShopMy. Put supporting processes in place to accelerate the programme and achieve a twofold increase in scale by the end of 2026.
Develop partnership briefs and incentive structures that are brand-aligned and enable creators to produce authentic, high quality content optimized for performance across Meta channels, YouTube and TikTok.
Proactively identify innovative ideas that lead the way in creativity and performance.
Creator & Content Coordination
Drive ambitious creator onboarding growth while maintaining rigorous standards for long-term brand fit, values alignment, tone, and consistency with brand and product marketing.
Oversee the paid partnership and gifting trackers, oversee contract negotiations and manage usage requests, deliverables,
Demonstrate excellent relationships with creators and agents and show expertise in contract and fee negotiations.
Align with the content and product marketing teams to create influencer product edits that will not only drive performance but will produce high-performing, elevated content suitable for multi-channel use. Elevate content to “boost-ready” status, suitable for paid media amplification.
Review and vet all creator content ensuring it is on brand and has the potential to be high performing.
Run structured feedback loops with creators and internal teams to improve conversion over time and build repeatable, scalable models for creator led creative.
Performance Reporting
Oversee the creation of weekly and monthly reports, analyse performance and ROI, delivering clear insights, strategic recommendations and optimisation principles.
Share insights that highlight which creators, content formats, and narratives are delivering the strongest efficiency, scalability, and overall impact.
Collaborate with teams to evolve storytelling formats based on performance insights and emerging creator best practices.
Trend & Cultural Monitoring
Continuously innovate, bringing new ideas, formats and technologies that drive effectiveness. Monitor competitor activity to ensure the brand remains culturally relevant and ahead of industry shifts.
Creative Collaboration
Guide and support junior team members in their professional growth, encouraging an environment of collaboration and agility.
Working alongside affiliate influencer, brand, paid social, organic social and creative teams to provide data-informed feedback on creator imagery, video, and messaging that resonate most with audiences and support brand goals.
Assist in the creation of elevated in-person activations and events with a creator first lens to drive content creation and reach.
Budget & Investment Support
Oversee the influencer budget with accuracy and accountability, ensuring efficient investment against performance metrics.
Cross-Functional
Act as a key connector across brand, affiliate, product, organic and paid social teams to ensure cohesive execution, consistent messaging, and a unified brand presence across all markets.
What We Are Looking For
Experience and knowledge of the US, UK and DE influencer landscape, including relevant competitor activity.
Experience using ShopMy to effectively implement and scale influencer gifting programmes.
Proven ability to build and scale creator-first content programmes.
Strong commercial and strategic judgement across brand and performance
Experience managing junior team members and building high-output teams.
Energised by systems, processes and building structure for scale.
Comfortable operating in a fast-paced, high-ownership environment.
What We Offer
Competitive salary & targeted annual bonus scheme.
Generous Boden clothing allowance!
30% discount on all current clothing ranges.
25 days Holiday annually, plus Bank Holidays.
Online Portal with an array of discounts on retail & entertainment.
Virtual GP Service for you and your household!
Free onsite parking and subsidised café.
We want Boden to be the place everyone wants to work. Friendly, open and tolerant. A best-of-British company with diverse teams, equal opportunities, and fair working and recruitment practices. We believe in hiring the best person for the job whoever they are, helping them thrive in it and celebrating their individuality.
We would like to encourage people from a diverse range of backgrounds to apply for our roles. If you need any reasonable adjustments or additional support during your application process, please do not hesitate to let us know.
We’re all about happiness you can wear. Our story begins in 1991.
Contrarian. How else would you describe a man who left a good job in the city – working in New York during its shiny ’80s heyday no less – to set up a mail-order clothes company at a time when buying things that got delivered was considered a bit, well, joke-worthy? Or was he just lucky – right time, right place, right instinct?
Johnnie launched Boden with a hand-drawn catalogue featuring eight menswear styles he wanted in his own wardrobe (and wanted to order from his armchair). That was 1991, and back then, catalogues for stylish people who like stylish clothes weren’t really a ‘thing’ in Britain.
Today, after a wild, unpredictable and exciting 30 years, Boden is a global company but it still has the same family vibes. It’s the opinion of the women in his life – his wife Sophie (who pushed him to follow his dream in the first place), his three discerning daughters and Johnnie’s new lovely female sidekick – Janet the dog – that he values over anything.
Originality is also so very important, with every step taken to set Boden apart from the rest. Whether that’s hand-drawn prints, doing our best to make sure we don’t cut corners and even listing words we cannot use (we copywriters love a challenge). Attention to detail is everything, and it shows. Johnnie has also been adamant that every factory we use respects its workforce in the same way he respects his workforce at home. And that Boden uses as many recycled materials as possible.
“His main piece of advice is always be yourself,” his daughter Katie adds. “I think we’re all flawed but that’s the one thing that we [the family] are – very honest. I just think you can’t go wrong by being honest.” And lastly? “He’s also never tried to be cool…which makes him cool.”
Boden isn’t about fast fashion and fads. It never was. It’s about making clothes that put a smile on your face, for a long, long time.
