Job Description

Flexera saves customers billions of dollars in wasted technology spend. A pioneer in Hybrid ITAM and FinOps, Flexera provides award-winning, data-oriented SaaS solutions for technology value optimization (TVO), enabling IT, finance, procurement and cloud teams to gain deep insights into cost optimization, compliance and risks for each business service. Flexera One solutions are built on a set of definitive customer, supplier and industry data, powered by our Technology Intelligence Platform, that enables organizations to visualize their Enterprise Technology Blueprint™ in hybrid environments—from on-premises to SaaS to containers to cloud.

We’re transforming the software industry.  We’re Flexera.  With more than 50,000 customersacross the world, we’re achieving that goalBut we know we can’t do any of that without our teamReady to help us re-imagine the industry during a time of substantial growth and ambitious plans?  Come and see why we’re consistently recognized by Gartner, Forrester and IDCas a category leader in the marketplace. Learn more at flexera.com

Flexera are seeking a dynamic, experienced Senior Field & Partner Marketing Manager, based in Australia to lead our regional marketing efforts for the APAC region.

This is a high-impact strategic role suited to a proactive self-starter with a strong background in B2B field and partner marketing, solid regional expertise, and a passion for delivering results.

The role you will be responsible for the creation of a strategic marketing plan which through hands on execution will drive revenue growth objectives for the APAC territory, with primary focus being Australia & New Zealand. For this role the individual will act as the marketing business partner to the local sales leaders and teams, collaborate cross functionally to deliver targeted programs that support pipeline goals, accelerate deal cycles and strength market presence in the relevant countries.

We are looking for a strategic thinker who can balance creativity with data-driven decision-making and possess strong relationship building skills. The role requires, energy and a deep understanding on how to engage with audiences in meaningful and compelling ways to join our International Marketing Team.

Responsibilities:

• Strategic Marketing Planning:
  • Work strategically with the leader & sales to create a strategic marketing plan for the year that aligns corporate strategies and regional needs and local business requirements.
  • data analysis, intent data, market feedback, and trends to optimize future marketing tactics.
  • Proactively developing ideas and plans, securing stakeholder approval prior to execution.
  • Creating, maintaining, and executing a rolling 6+ months marketing plan.
• Campaign Development & Execution:
  • Crafting campaigns based on the Ideal Customer Profile (ICP) & Personas with a customer-centric approach.
  • Customise and roll out global campaigns to suite regional market dynamics and customer needs.
  • Identifying and utilizing marketing channels & tactics including events to achieve desired outcomes.
  • Designing programs focused on "Metrics that Matter" and tracking performance accordingly.

• Partner Marketing:
  • Cultivate and maintain strong long-term relationships with key partners, ensuring alignment on business goals and marketing strategies. Act as the main point of contact for partners, fostering trust and collaboration.
  • Develop and implement co-marketing strategies tailored to each partner’s strengths and needs. Collaborate closely with partners to design joint marketing initiatives, such as campaigns, events, and content, to drive mutual business growth.
  • Work with partners to co-create and execute demand generation programs, including lead generation, pipeline development, and nurturing strategies. Ensure that joint efforts align with revenue goals and produce measurable results.
  • Leverage market data, competitive intelligence, and partner feedback to understand market trends and opportunities. Use insights to shape partner marketing strategies, ensuring initiatives are aligned with market demands and partner goals.

• Performance Management:
  • Designing and executing programs in line with the marketing contribution model.
  • Continuously monitoring pipeline and bookings, taking action to optimize outcomes and achieve the best possible return on investment (ROI).
  • Working with SDR’s and sales providing tools and assets and resources to support sales in progressing pipeline and opportunities.

• Stakeholder Management:
  • Presenting plans and results with energetic, respectful, and clear communication.
  • Establishing and maintaining constructive relationships with stakeholders, driving engagement, managing expectations, and pushing back when necessary.
  • Acting as the primary marketing representative, collaborating with functional partners within the GTM organization, and proactively sharing global marketing initiatives and activities.
  • Proactively communicating field needs to the rest of the marketing organization to ensure alignment with priorities and outcomes.

• Vendor Management & Budget Management:
  • Researching and selecting strategic vendors based on privacy and compliance requirements to support desired outcomes and holding vendors accountable.
  • Collaborating with procurement to negotiate price, terms, and conditions.
  • Accurately managing budget and forecasting spend.

Requirements:   

Demonstrated five years’ experience in B2B marketing within the software industry.

• Exhibit exceptional business acumen with the capability to convert business goals into impactful marketing strategies that can be refined for ongoing performance enhancement.
• Possess the ability to champion contemporary marketing methodologies such as Account Based Experience (ABX), Precision Demand Marketing (PDM), and value-driven marketing concepts to sales partners.
• Prioritize the needs and experiences of our customers, ensuring that the customer journey remains uncompromised in the pursuit of revenue growth.
• In-depth understanding of the partner ecosystem and capability to activate it. Previous experience in Partner/Channel Marketing across APAC.
• Strong project management skills with a track record of organizing and executing marketing campaigns and events.
• Demonstrated experience interacting with teams such as SDR/BDR Teams, product marketing, enablement, and partner sales and leadership in a fast-paced environment, with a keen ability to collaborate effectively to achieve outcomes.
• Proficiency in marketing automation tools, reporting, and insights.
• A proactive attitude with innovative use of limited resources.
• Detail-oriented with a proven ability to manage multiple projects cross-functionally.
• Solid knowledge of Salesforce, marketing automation tools and webinar platforms.
• Willingness to travel as needed.
• Preferred: Bachelor's degree in marketing, business, or communications.