The F&B Hospitality portfolio represents a core
visibility and demand engine for our client’s ecosystem. We are looking for a
Senior Brand Manager to serve as the single point of marketing accountability
for a prestigious collection of dining concepts, ranging from fine dining to
innovative casual concepts.

As the
Senior F&B Brand Manager Portfolio Lead
,
you will own the strategic and operational marketing direction for all food and
beverage brands. Your role is to ensure brand positioning remains sharp while
driving demand through integrated planning, stakeholder alignment with
world-class chefs, and rigorous performance accountability.

Key Responsibilities

1. Brand and Portfolio Strategy

•
Define and continuously refine positioning and value
proposition for each F&B brand

•
Develop annual and quarterly marketing strategies aligned
with business priorities

•
Build and manage an integrated portfolio marketing
calendar across all F&B brands

•
Identify cross-brand synergies and shared audience
opportunities

•
Ensure brand standards, tone of voice, and visual
identity are consistently applied across all touchpoints

2. Campaign Performance and
Demand Generation

•
Own marketing performance across all F&B brands with
clearly defined KPIs linked to demand generation and brand growth

•
Translate business targets into campaign objectives and
measurable marketing KPIs

•
Partner with operations and finance to align campaign
timing with commercial priorities and service capacity

•
Track and analyze campaign effectiveness using
performance metrics including engagement quality, audience growth, conversion
signals, reservation uplift trends, and footfall indicators

•
Optimize messaging, activation strategy, and channel mix
based on data and audience insights

•
Lead structured campaign reviews with clear
recommendations and corrective actions

3. Campaign Planning and
Governance

•
Lead integrated campaign planning across seasonal
launches, chef collaborations, partnerships, and key calendar moments

•
Coordinate with Shared Services teams including Social
Strategy, PR & Communications, Digital & Performance, and Content
Production

•
Review and approve campaign assets to ensure strategic
consistency and clarity

•
Enforce disciplined planning cycles, reporting cadence,
and performance reviews

4. Agency Management

•
Own the relationship with external agency partners
supporting brands within the portfolio

•
Provide strategic briefs, brand guardrails, and clear
performance expectations to agencies

•
Conduct regular agency performance reviews against agreed
KPIs and SLAs

•
Ensure agency output is aligned with brand positioning,
tone of voice, and quality standards

5. Budget Stewardship

•
Own the portfolio’s marketing budget, including planning,
allocation across brands, and

•
tracking spend against performance

•
Ensure budget decisions are aligned with portfolio
priorities and business objectives

•
Provide regular budget reporting and flag risks or
reallocation needs to direct report

6. Stakeholder and Operations
Alignment

•
Act as the primary marketing counterpart to chefs,
restaurant managers, and F&B

•
operations teams

•
Ensure marketing initiatives are aligned with operational
readiness and guest experience

•
Provide structured marketing guidance while
constructively challenging initiatives that do not align with brand positioning

7. Team Leadership

•
Provide strategic direction and daily oversight to the
Marketing Specialist within the portfolio

•
Set clear priorities and protect focus against reactive,
last-minute activity

•
Ensure accurate reporting, performance analysis, and
continuous optimization

•
Elevate standards of execution and embed structured ways
of working

Requirements

• 
  Education:
  Bachelor’s degree in Marketing, Business, or
  Communications
  .
• 
  Experience:
  7–10 years in brand management, with a strong
  focus on the hospitality or F&B sectors
  .
• 
  Skills:
  Proven track record in managing multi-brand
  portfolios and complex stakeholder environments
  .
• 
  Mindset:
  A strategic thinker who can switch seamlessly
  between high-level oversight and operational detail
  .
• 
  Regional
  Knowledge:
  GCC or Middle
  East experience is strongly preferred
  .

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form of charge our candidates just to process or consider their application for
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.