Job Description

In Brand Marketing, we shape how Fielmann is perceived worldwide. Together with our teams across product, retail, e-commerce and PR, as well as our international markets, we create campaigns that bring our brand to life and drive it forward consistently.

You will work in an international environment and ensure that our global brand strategy is translated into impactful campaigns across all channels – creating a consistent brand experience while allowing for local relevance.

What you can expect. Your responsibilities.

• Translate the global brand strategy into social media priorities, campaign planning and agency briefs.
• Coordinate and lead campaign agencies and suppliers, aligning objectives, timelines and deliverables with internal stakeholders.
• Plan social campaigns and collaborate with Global, Local and Media Teams, ensuring alignment with the Marketing Calendar, brand consistency and local needs.
• Bring platform expertise and relevant trends into content and campaign development, working closely with content and talent leads.
• Use performance insights to refine campaigns and guide testing, together with the reporting lead.
• Help develop and implement global social media guidelines, sharing learnings across agencies and markets.

Why we’re excited about you. Your profile.

• Bachelor's degree in marketing, communications, journalism or a related field.
• Proven experience (7+ years) in global brand marketing, campaign management, or creative production roles, ideally within a consumer-facing international organization.
• Fluent in English. Another language is a plus.
• Strong expertise leading creative and production processes across channels and formats.
• Demonstrated ability to connect creative execution with media strategy to drive brand and business results.
• Excellent project management and organizational skills, with the ability to handle multiple complex projects simultaneously.
• Strong communication and collaboration skills to work effectively with cross-functional teams, markets, and agency partners.
• Creative thinking and a passion for staying up to date with industry trends and best practices.
• Self-confident, independent decision-maker and problem-solver who is also a team player.

We give it our all. Your benefits.

• Attractive salary, 13th salary with the option to convert it into additional time off.
• Annual budget of €1,080 for Fielmann products for you and your family.
• Employee shares, capital-forming benefits and many additional perks.
• Flexible working hours and up to 60% remote work per month upon agreement with your team.
• Professional and personal development at the Fielmann Academy at Schloss Plön.
• A secure and future-oriented work environment that combines innovation, growth and a strong team culture.

Are you looking for an environment where you can contribute your expertise and grow long-term? Applying via our career portal only takes a few minutes. Ideally, please also indicate your preferred start date and salary expectations. We’re looking forward to getting to know you! Your contact in recruiting is Carina Sanft.

Fielmann is one of the largest family-owned companies in Europe and the third-largest company in the optical industry. We stand for quality, reliability and modern craftsmanship. With our omnichannel model across eyewear, contact lenses and hearing systems, we actively shape the future of the industry. Show us your strengths. Join us. Apply now.