Job Description

KEY JOB ACCOUNTABILITY

Drive the digital, ecommerce and CRM agenda for the SEAO region, encompassing Southeast Asia (SG, MY, ID, TH, VN) and Oceania (AU). This role is the regional digital centre of expertise, responsible for translating global brand strategy into locally relevant, data-driven digital and ecommerce activations across all key retail and owned platforms.

DUTIES & JOB RESPONSIBILITIES

1. HQ Requests, Launches & Best Practice Reporting

• Lead quarterly planning sessions with HQ to align on global brand performance, market trends, campaign roll-outs and strategic updates.

• Consolidate and communicate regional media performance data, content best practices and upcoming campaign requests to HQ.

• Prepare and distribute product launch bulletins, ensuring regional teams are briefed on all digital, ecommerce and CRM activation plans.

• Adapt global/SEAO regional assets to reflect local market best practices and performance learnings.

2. Paid Media Planning & Management

• Own the annual paid media planning cycle and conduct monthly performance reviews across all SEAO markets (SG, MY, ID, TH, AU).

• Develop and update monthly/quarterly paid media plans in alignment with brand launch calendars.

• Lead end-to-end execution of paid media campaigns for SG, TH and AU — from brief and media plan review to ad previews and go-live — coordinating with local teams and agencies.

• Produce monthly post-campaign reports (PCR), including performance analysis and actionable recommendations.

• Note: Local asset adaptation to be managed at market level.

3. Sephora Omnichannel

• Prepare and manage launch assets and content for all Sephora SEA campaigns.

• Manage always-on content updates in close collaboration with the Sephora SEA team, overseeing end-to-end execution from brief to go-live.

• Plan and support CRM Marketing Services for the Sephora channel, including asset preparation and ongoing performance review.

4. Brand Website Management (SG, MY, ID, TH, AU)

• Oversee the timely update of brand websites across all five SEAO markets for new product launches, including homepage features, campaign pages and product detail pages (PDPs).

• Manage content mechanics and setup to ensure seamless consumer journeys across markets.

• Handle ad hoc market requests including lead generation forms and booking/event mechanics for all five markets.

• Produce quarterly website health performance reports, tracking key metrics and recommending improvements.

5. Australia Retailer Ecommerce

• Manage ecommerce presence across AU retail partners including Adore Beauty, City Perfume, The Iconic, Heinemann and David Jones.

• Maintain and update assortment mastersheets for each individual retailer.

• Prepare and deliver retailer digital assets including banners and thumbnails for all activations.

• Manage bi-annual staff allowance asset preparation and consolidate ad hoc visibility reporting across AU retail partners.

6. CRM & Customer Engagement

• Conduct annual CRM data reviews and lead strategic planning to grow and nurture the regional consumer base.

• Manage EDM programmes across SG, MY, ID, TH and AU, including:

• Planning and localisation of trigger email sequences.

• Campaign launch localisation (5–6 EDMs per launch cycle).

• Briefing, testing and ad hoc communications setup on Salesforce.

• Monthly review of trigger email performance

• Quarterly campaign performance reviews.

• Manage WhatsApp Business activations for MY and ID, including asset review and campaign blast setup on Salesforce.

7. Marketplace Ecommerce — Lazada & Shopee

• Lead quarterly mega-campaign planning for Lazada (SG, MY, ID) and Shopee (VN), using SG mechanics as the master framework.

• Review and provide direction on individual market planning and sales targets.

• Liaise with the LEAP team, and consolidate and review results and post-campaign analysis across all markets.

• Note: Local asset adaptations to be managed at market level.

8. Ecommerce Tracking & Reporting

• Maintain and update the monthly ecommerce sales tracker, ensuring data accuracy across all SEAO markets and retail channels.

• Identify emerging trends and share actionable learnings with internal stakeholders to inform future planning.

Qualifications

PROFILE

• Entrepreneurial mindset with strong business acumen and a results-driven approach.

• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.

• Excellent communication, stakeholder management and interpersonal skills, with proven ability to collaborate across markets and functions.

• Passionate, self-motivated and comfortable working independently in a fast-paced, multicultural environment.

• Collaborative team player with a positive, can-do attitude.

REQUIREMENTS

• University degree in a relevant discipline (Marketing, Digital, Business or equivalent).

• Minimum 4–5 years of experience in digital marketing, ecommerce and/or CRM, preferably within the SEAO region.

• Experience in the Luxury Beauty or FMCG industry is a strong advantage.

• Hands-on experience with paid media execution, CRM platforms (Salesforce preferred), and ecommerce marketplace management.

• Proficiency in English is required; proficiency in an additional SEAO language is a plus.

• Strong digital marketing background including content strategy, social media, and performance analytics.

• Position is based in Singapore.