Job Description

About Us

Headquartered and listed in Singapore in 2021, CapitaLand Investment Limited (CLI) is a leading global real asset manager with a strong Asia foothold. As at 5 November 2025, CLI had S$120 billion of funds under management. CLI holds stakes in eight listed real estate investment trusts and a suite of private real asset vehicles that invest in demographics, disruption and digitalisation-theme strategies. Its diversified real asset classes include retail, office, lodging, industrial, logistics, business parks, wellness, self-storage, data centres and private credit.

KEY RESPONSIBILITIES

Campaign Development and Execution

• Design and launch lifecycle campaigns on Braze across push, in-app, email, and content channels
• Manage the campaign lifecycle end to end, from concept and audience segmentation to testing and performance tracking
• Implement always-on journeys such as onboarding, win-back, and loyalty engagement to drive retention

Cross-functional Collaboration

• Partner with app and web teams to translate marketing concepts into clear, actionable requirements
• Contribute to product development by aligning customer insights with business priorities
• Provide input on UI and UX to ensure seamless and intuitive customer experience

Data, Insights and Optimisation

• Analyse campaign performance and customer feedback to identify trends and opportunities
• Conduct A/B testing to improve campaign effectiveness and product features
• Track and report performance against defined objectives, with clear recommendations

AI and Automation (Evolving Scope)

• Identify opportunities to apply AI and automation to improve campaign execution, content creation, and reporting
• Streamline manual workflows through scalable solutions
• Stay informed on new tools and practices, and support their adoption within the team

Business and Stakeholder Support

• Support go-to-market strategies with data-driven campaign ideas
• Contribute broader digital marketing knowledge across SEO, SEM, social, and content
• Communicate plans, insights, and results clearly to stakeholders, including senior management

REQUIREMENTS

Experience

• Approximately 4 to 6 years of experience in CRM, lifecycle marketing, or marketing technology
• Experience within e-commerce, hospitality, travel, or digital-led environments is advantageous
• Hands-on experience with Braze or similar platforms such as Salesforce Marketing Cloud, Iterable, MoEngage, or CleverTap
• Ability to work with data, APIs, tracking, and personalisation concepts, and collaborate effectively with technical teams
• Experience partnering with product or engineering teams to deliver marketing initiatives

Core Competencies

• Strong sense of ownership and accountability
• Analytical thinking with attention to detail and commercial awareness
• Creativity and curiosity, with a willingness to test and improve existing approaches
• Ability to bridge marketing and technology stakeholders effectively
• Openness to learning and applying new tools, including AI

Preferred

• Exposure to mobile app marketing, including push notifications and attribution
• Familiarity with AI tools used in marketing, content, or automation
• Working knowledge of SEO, SEM, social media, or content marketing
• Basic SQL or experience working with customer datasets
• Experience with analytics platforms such as GA4, Branch, or AppsFlyer
• Hospitality or travel industry exposure

Benefits

• Flexible benefits with comprehensive medical coverage for self and family
• Training and development opportunities
• Subsidised rates at Ascott serviced residences-
• Strong advocate of staff volunteerism
• Wellness programmes

At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.

Only shortlisted candidates will be notified.