Job Description

About Il Tutto

Il Tutto is an Australian, family-owned brand, whose first and foremost goal is to support parents and baby! Whether you're expecting your first, second, third or even fourth baby (hats off to you!), whether you're a grandparent proudly expecting your first grandchild, or you're family or a friend pitching in for the best quality and last lasting baby gift, Il Tutto is the right place.

Our range varies from traditional Rocking Chairs, Glider Chairs, Recliner Chairs and Electric Recliner Chairs. We’re best known for our style, comfort and customer service to support parents on their new baby journey, and the best part, our product lives beyond baby years!

About the role

We are seeking a highly experienced and commercially driven Senior eCommerce Manager to lead and scale iL Tutto’s global DTC eCommerce business

This role is responsible for the end to end performance of all eCommerce channels, including Shopify Plus, lifecycle marketing, email and SMS, SEO, and international expansion

You will own the full digital customer journey, from acquisition through to retention, with a strong focus on revenue growth, conversion optimisation, and customer experience

You will play a key role in building and maintaining international websites, including UK and future markets, while continuing to optimise the AU site

Key responsibilities

• Shopify Plus and eCommerce Platform Ownership

• Own and manage the Shopify Plus ecosystem, including all integrations and apps

• Oversee day to day site performance, uptime, speed, and functionality

• Identify and implement platform enhancements to improve conversion rate and UX

• Manage relationships with developers and external agencies

• Ensure scalability across multiple markets and currencies

International Expansion and Localisation

• Lead the build, launch, and optimisation of international websites, starting with UK

• Develop localisation strategies including currency, pricing and promotions, region specific merchandising, and local SEO strategies

• Ensure consistency of brand experience across all markets

• Identify and support expansion into additional regions

eCommerce Strategy and Trading

• Develop and execute a global eCommerce strategy aligned with revenue targets

• Own the trading calendar, including promotions, campaigns, and product launches

• Drive conversion rate optimisation through testing and continuous improvement

• Partner with marketing to align paid media, content, and eCommerce performance

Lifecycle Marketing, Email and SMS, Attentive

• Flows, build and optimisation

• Abandoned Cart

• Abandoned Browse

• Post Purchase

• Cross sell and upsell journeys

• Campaign Strategy

• Own quarterly planning and campaign themes

• Develop and execute campaigns aligned with trading priorities

Segmentation and Data

• Build and maintain advanced segmentation strategies

• Manage list cleaning, suppression, and data hygiene

• Testing and Optimisation

• Lead A B testing across subject lines, content, timing, and offers

Deliverability and Reporting

• Monitor and optimise deliverability performance

• Troubleshoot issues and ensure platform health

• Report on lifecycle KPIs including revenue, engagement, and conversion

List Growth

• Develop and execute list growth strategies across website and campaigns

• SMS Strategy

• Build and execute a comprehensive SMS strategy integrated with email

• Align messaging with key campaigns and product launches

SEO and Organic Growth, Key Priority

• Own and execute SEO strategy across all markets

• Regularly analyse performance using SEMrush, GA4, and Google Search Console

• Identify opportunities across keyword growth, content optimisation, and technical SEO

• Work with content and development teams to implement improvements

• Drive organic traffic growth across all sites

Product and Merchandising

• Oversee product catalogue management with the eCommerce Coordinator

• Ensure accurate product data, optimised product descriptions, and SEO best practices

• Implement merchandising strategies to improve conversion, AOV, and cross sell performance

Analytics and Performance

• Own reporting across all eCommerce channels and markets

• Analyse performance using GA4 and Shopify analytics

• Report on key metrics including revenue, conversion rate, and traffic performance

• Provide insights and recommendations to drive growth

Team Leadership

• Manage and mentor the eCommerce Coordinator

• Delegate day to day execution while maintaining strategic oversight

• Foster a data driven, high performance culture

About you

• Proven experience in a Senior eCommerce role, ideally in DTC retail

• Strong expertise in Shopify Plus and ecosystem management

• Experience managing international eCommerce websites

• Hands on experience with email and SMS platforms, Attentive preferred

• Strong SEO knowledge with experience using SEMrush, GA4, and Search Console

• Demonstrated success in driving revenue growth and conversion optimisation

• Strong analytical and problem solving skills

• Experience managing and developing team members

• Excellent communication and stakeholder management skills

ADDITIONAL BONUS

• Experience in nursery, furniture, or lifestyle categories

• Experience with pre order or launch strategies

• Experience scaling international DTC brands

Location: Australia (Brisbane or Melbourne preferred, but open to remote anywhere from Australia.