Senior E-Commerce Specialist
Assistant to the Director | Flexible Working | Jewellery / DTC
We are a fast-growing, premium direct-to-consumer jewellery brand with a strong presence across the UK, US, and EU markets. We’re looking for a Senior E- Commerce Specialist to join as a right hand to the Director — someone who can operate across the full digital commerce stack and take ownership of day-to-day performance across paid media, CRO, email, and international expansion. This is a hands-on, high-impact role for a seasoned generalist who thrives in fast- paced DTC environments and is comfortable moving between strategic planning and tactical execution.
Key Responsibilities
Paid Media & Performance Marketing
ï· Plan, execute, and optimise campaigns across Meta Ads, Google Ads (Search, Shopping, PMax), and TikTok Ads across multiple international accounts.
ï· Manage significant monthly ad budgets with a focus on ROAS, CPA, and contribution margin targets.
ï· Build and test creative strategies, audience segmentation, and full-funnel campaign structures.
ï· Produce weekly and monthly performance reports with actionable insights for the Director.
ï· Work closely with our DTC agency partners Conversion Rate Optimisation (CRO)
ï· Own the on-site conversion roadmap: identify friction points, develop hypotheses, and run A/B and multivariate tests.
ï· Collaborate with design and development to implement landing page, PDP, and checkout optimisations.
ï· Analyse user behaviour via GA4, Hotjar, or similar tools to inform site improvements.
Email & SMS Marketing
ï· Manage lifecycle marketing via Klaviyo (or similar), including flows, campaigns, segmentation, and list growth strategy.
ï· Drive revenue from owned channels through personalisation, post-purchase nurturing, and win-back programmes.
International & Multi-Store E-Commerce
ï· Manage Shopify Plus storefronts across the UK, US, and EU.
ï· Oversee localisation efforts including currency, language, shipping, and compliance.
ï· Coordinate with logistics and operations on international fulfilment and returns processes.
Director Support & Strategy
ï· Act as a strategic and operational right hand to the Director across all digital commerce activities.
ï· Prepare board-level reports, competitive analyses, and market opportunity assessments.
ï· Project-manage cross-functional initiatives such as product launches, seasonal campaigns, and site redesigns.
ï· Manage relationships with agencies, freelancers, and technology vendors.
Requirements
ï· 3–8 years of hands-on experience in e-commerce / DTC marketing, ideally within fashion, jewellery, or luxury lifestyle.
ï· Proven track record managing and scaling paid campaigns across Meta, Google, and TikTok with six-figure monthly budgets.
ï· Deep Shopify / Shopify Plus expertise, including multi-store, multi-currency setups.
ï· Strong CRO mindset with experience running structured testing programmes.
ï· Proficiency with email marketing for email lifecycle marketing.
ï· Experience operating across at least two international markets (UK, US, or EU).
ï· Strong analytical skills with fluency in GA4, platform ad managers, and reporting/BI tools.
ï· Excellent communication and organisational skills; comfortable working directly with senior leadership.
Nice to Have
ï· Experience with affiliate, influencer
ï· Familiarity with Shopify app ecosystem (e.g. Rebuy, Gorgias, Cart systems).
ï· Background in creative direction or briefing for ad content and UGC.
ï· Knowledge of international tax, duties, and GDPR compliance for e- commerce.
