Nothing exists to make tech feel exciting again.
Founded in London in 2020, we’ve grown from idea to global challenger in just a few years. Backed by GV (Google Ventures), EQT Ventures, and C Ventures, and investors like Tony Fadell (iPod), Casey Neistat, and Kevin Lin (Twitch), we’re now sold in 40+ markets with millions of users worldwide.
DTC at Nothing is where the brand meets the bottom line. We run direct commerce globally, owning the customer from first click to repeat purchase. Our site is the ultimate destination for the brand, the one place customers experience Nothing on our terms, and it has to sell as well as it tells the story. The US is one of our priority markets, and we're bringing in a dedicated commercial owner to trade it day to day and shape the rhythm from the ground up. That's the next chapter for the market: revenue, conversion and AOV at the centre, a weekly trading cadence built from scratch, and a relentless search for the next point of growth.

Nothing exists to make tech feel exciting again.
We’re building a different kind of company, one that puts design, emotion, and human creativity at the heart of everything we do. From the way our products look to how they sound, feel, and function, we care about the details that make technology not just useful, but inspiring.
This is a place for the curious. The creators. The ones who ask why not and mean it. If you're drawn to bold ideas, fast moves, and work that actually makes you feel something, you’ll fit right in.
We're not here to follow the rules. We're here to make better ones.
Founded in London in 2020, Nothing is a design-led tech company building an alternative to the industry giants. Our products, from award-winning smartphones to expressive audio and wearables, blend iconic design with intuitive engineering to put people and creativity back at the centre of consumer tech.
Backed by GV (Google Ventures), EQT Ventures, C Ventures, and influential investors like Tony Fadell (iPod), Casey Neistat, and Kevin Lin (Twitch), we’ve grown from startup to global challenger in just a few years.