Job Description

Senior Drivers Marketing Manager

Department: Delivery

Employment Type: Full Time

Location: Kazakhstan

Key Responsibilities

• Lead courier branding initiatives, including the development and distribution of courier merchandise, thermal bags, uniforms, and other branded materials.
• Coordinate end-to-end execution with cross-functional teams, ensuring high delivery quality and strong business results.
• Identify growth opportunities through courier CRM communications and lifecycle marketing initiatives.
• Work closely with CRM teams to improve courier activation, engagement, retention, and reactivation metrics.
• Coordinate and optimize digital acquisition campaigns focused on courier growth (campaign setup and technical launch are handled by the digital team).
• Analyze campaign performance and develop recommendations to improve efficiency and ROI.
• Develop and scale influencer marketing and key opinion leader collaborations to strengthen courier community presence and employer branding.
• Collaborate with regional and local teams to adapt supply marketing strategies to specific market needs.
• Monitor market trends, competitors, and emerging acquisition channels.

Qualifications

• 5+ years of experience in marketing, growth, CRM, or supply-side marketing.
• Experience working with cross-functional and international teams.
• Strong understanding of digital acquisition channels and performance marketing.
• Hands-on experience with CRM/lifecycle marketing.
• Experience launching offline branding or merchandising projects is a strong plus.
• Experience working with influencers, ambassadors, or community marketing programs.
• Strong analytical and project management skills.
• Ability to manage multiple stakeholders and priorities simultaneously.
• English proficiency at Upper-Intermediate level or higher.

• Experience in marketplaces, mobility, delivery, or gig-economy products.
• Experience working with courier, driver, or supply-side audiences.
• Experience in fast-scaling international companies.

Why join us

• Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
• Develop your professional skills with access to mentoring, career consulting, and learning programs.
• Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
• Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
• Work alongside people who take initiative, speak openly, and challenge themselves to grow.
• Improve your language skills through co-financed courses and internal speaking clubs.