Job Description

The Senior Director, Experience Designis accountable for shaping and leading end-to-endbrand,shopper, and consumer experiencesacross the market, using design as a strategic lever for business growth

This role goes beyond creative execution to act as a core contributor to business and brand strategy, embedding design thinking into commercial priorities, portfolio choices, channel strategies, and system execution.

The role requires a hands-on, highly strategic design leaderwith strong people leadership and communication capabilities—able to inspire teams, influence senior stakeholders, and translate consumer and cultural insights into distinctive, scalable experiences that drive brand equity and business results.

Key Responsibilities

1. Experience Design as Business Strategy

• Act as a strategic partner to the CMO and Marketing Leadership Team, contributing to business and brand strategy development from a design and experience perspective.

• Use experience design thinkingto influence portfolio strategy, channel prioritization, and consumer engagement models.

• Ensure brand, shopper, and consumer experiences are intentionally designed to drive relevance, differentiation, frequency, and system value

2. End-to-End Experience Leadership

• Lead the design and delivery of holistic brand and shopper experiencesacross physical, digital, retail, and commerce touchpoints.

• Ensure experiences are human-centric, culturally resonant, and locally relevant, while aligned with global brand platforms and creative standards.

• Oversee the creation of master experience frameworks, design systems, and execution guidelines to enable scale and consistency.

3. Shopper & Commerce Experience Excellence

• Provide strategic leadership on shopper and retail experience design, spanning modern trade, traditional trade,on-premise, and e-commerce ecosystems.

• Define experience principles, message matrices, and content strategies that drive impactat the momentof choice.

• Partner with commercial, customer, and bottler teams to ensure strong translation from design intent to in-market execution.

4. Creative Strategy & Design Craft

• Set the creative ambition and quality barfor experience design across the organization.

• Remain hands-on where it matters—reviewing, shaping, and elevating key creative and experience outputs.

• Champion brave, innovative, and culturally progressive design solutions that build brand value.

5. People Leadership & Capability Building

• Lead, develop, and inspire a high-performing Experience Design organization

• Buildstrong designleadershipbench, succession plans, and future-ready capabilities.

• Foster a culture of collaboration, curiosity, and accountability across design, marketing, and commercial teams.

• Act as a coach and mentor, developing both creative excellence and strategic thinking within the team.

6. Cross-Functional & System Collaboration

• Partner closely with Brand, Category, Commercial, Digital, and Platform teams to ensure seamless experience integration.

• Lead agency and external partner ecosystems, ensuring clear direction, strong collaboration, and high-quality output.

• Serve as a key connection point with global design and brand communities, contributing local insights and adopting global best practices.

7. Governance, Effectiveness & ROI

• Ensure experiences are delivered with clarity, consistency, and quality, aligned to brand governance and system standards.

• Define and track measures of experience effectiveness, including brand impact, engagement, and commercial outcomes.

• Manage budgets and resourcesallocatedto experience design initiatives responsibly.

Key Interfaces

• CMO and Marketing Leadership Team

• Brand, Category, and Commercial Leadership

• Digital, Platform, and Experience teams

• Bottlers and system partners

• Global Brand and Design communities

• Creative, design, and experience agencies

Qualifications & Experience

Required

• Bachelor’s degree in Design, Marketing, Business, or related field (Master’spreferred).

• Over15years of experienceinDesign, creative strategy, brand design, or shopper/retail experience roles.

• Proventrack recordof using design to influence business strategy and drive growth

• Strongpeopleleadership experience, including leading leaders and multi-disciplinary teams.

• Deep understanding of consumer,shopper, and cultural insights.

• Experience managing complex agency ecosystems and large-scale creative investments.

Preferred

• Experience working in or deeply with the Japanese market and consumer landscape.

• Exposure todigital, commerce, and omnichannel experience design.

• Ability tooperateeffectively in a matrixed, global organization.

Leadership Attributes & Skills

• Strategic and systems-oriented design thinker

• Hands-on leader with strong creative judgment

• Credible senior partner to business and marketing leaders

• Excellent communicator and storyteller

• Strong people developer with high emotional intelligence

• Comfortable balancing global frameworks with local cultural nuance

Skills:

Location(s):

Japan

City/Cities:

Tokyo

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

June 29, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.