The Coca-Cola Company isseekinga strategic, analytical, and future-focused leader to serve as the Senior Director, Franchise Strategy,Romania In this role, you will shape the strategic direction of one of Europe’sstrategically important markets
You will act as an objective advisor to franchise leadership and system partners, integrating system priorities, orchestrating strategic routines, and leading critical cross-functional initiatives that unlock long-term value.
You will bring strong strategic thinking, deep understanding of system economics, and the ability to simplify complexity while fostering alignment across the system.
WhatYou’llDo for Us
Lead the development, definition, and communication of the strategic agenda, aligning system priorities and translating ambitions into clear, actionable market strategies.
Align end-to-end strategic planning cycles, including Business Plan, Strategic Review, and long-term system alignment routines.
Lead high-impact cross-functional strategic projects and initiatives. Ensuring integrated analytics, competitive insights, and long-term performance perspectives that shape strategic direction and system priorities.
Provide unified, insight-rich storytelling for internal reviews and System Leadership Meetings, highlighting risks, opportunities, performance drivers, and forward-looking implications.
Ensure high-quality preparation and governance for key system routines, enabling informed, insight-led decision-making.
Manage the system agenda, ensuring seamless integration and alignment between TCCC and Bottler partners.
Develop actionable competitive insights for your market, enabling fact-based recommendations.
Serve as an objective, trusted advisor to franchise leaders and bottler stakeholders partnering closely with other functions and bottling partners.
Qualifications/ What we look for:
10-12+ years of experience in strategy, consulting, finance, or franchise leadership roles within complex, matrixed organizations.
Proventrack recordof leading cross-functional strategic initiatives, influencing senior leaders, and delivering measurable business impact.
Deep understanding of the local market, including regulatory frameworks, competitive dynamics, and consumer trends.
Strongexpertisein strategic planning, insight generation, executive storytelling, and stakeholder management, with a solid understanding of the Coca‑Cola system.
Exceptional communication and influencing skills, with the ability to translate complex insights into clear, compelling narratives for executive audiences.
Business fluency in Englishrequired,Romanianpreferred
WhatWe’llDo for You
You will join our team and contribute to driving the growth of some of the world’s most iconic & innovative brands.
You will grow as a member of our diverse and multi-cultural team in Europe.
You will be part of an inclusive, high-performance team that values curiosity, impact, and strategic foresight.
Skills:
Location(s):
Romania
City/Cities:
Bucharest
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
July 10, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
From our roots at the counter of a local Atlanta pharmacy, to our current portfolio of more than 200 beverages, The Coca-Cola Company is one of the most globally-recognized brands in the world. Today, our lineup features beloved beverage brands, including
Coca-Cola, Sprite, Fanta, smartwater, Dasani, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Goldpeak, Minute Maid, Simply, fairlife and more.
The Coca-Cola Company is committed to bringing about real change – to our industry, to our local economies, and to the world around us. Through constant evolution, we continue to reimagine the way we refresh the world and make a difference.
We're innovating our portfolio with products that give people more varieties that meet our consumers where they are.
We're working with global partners to transform our business, and grow it in more sustainable ways.
And we're providing jobs and opportunities to the local economies where our people live and work, employing 700,000 people throughout our global system alongside bottling partners.
If you're a changemaker looking to make a change, come join us in our mission to refresh the world and make a difference.
Learn more at: www.coca-colacompany.com/careers
