
Senior Director, Revenue Strategy & Audience Insights
Vice President, Membership & Business Development
NYBG is seeking a strategic, analytically driven leader to serve as Senior Director of Revenue Strategy & Audience Insights. The Senior Director will lead visitation research, and forecasting efforts, translating data into actionable recommendations that shape programming, marketing,ticketing, and long-term revenue planning. The role has high visibility across departments and regularly informs executive decision making.
This position is ideal for a candidate with experience in analytics, consumer insights, or ticket and package pricing strategy who is motivated by the prospect of applying this experience to a mission-driven organization. Candidates should have demonstrated experience creating narratives from data and using those to drive recommendations to executive-level audiences.
Physical Demands & Work Environment:
While performing the duties of this position, the employee is required to, at minimum, sit at a desk, lift or move up to 25 pounds, occasionally work outdoorsunder a variety of weather conditions, and occasionally work under moderate or loud work conditions.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.
Baseline Work Schedule:
Monday-Friday, 9 a.m. to 5 p.m. Hybrid work schedule with up to 2 days per week remote work (all staff required to be on-site on Wednesdays).
Salary:Commensurate with experience within the range of $115,000-$125,000
Benefits:
Please include a cover letter with your application.
If you require an accommodation for any part of the application process, please notify the Human Resources department atHR@nybg.org
If you are interested in applying for a position at the New York Botanical Garden, please go tohttp://www.nybg.org/employmentto submit your application.
EOE/BIPOC/F/Persons with disabilities/Veterans

The New York Botanical Garden has been a connective hub among people, plants, and the planet since 1891. We’re rooted in the cultural fabric of New York City, here in the heart of the Bronx—its greenest borough. For more than 130 years, we’ve invited millions of visitors to make the Garden a part of their lives, exploring the joy, beauty, and respite of nature. NYBG’s 250 acres are home to renowned exhibitions, immersive botanical experiences, art and music, and events with some of the most influential figures in plant and fungal science, horticulture, and the humanities. We’re also stewards of globally significant research collections, from the LuEsther T. Mertz Library collection to the plant and fungal specimens in the William and Lynda Steere Herbarium, the largest such collection in the Western Hemisphere.
At NYBG, we’re plant people—dedicated horticulturists, enthusiastic educators, and scientific adventurers—committed to helping nature thrive so that humanity can thrive. We believe in our ability to make things better, teaching tens of thousands of kids and families each year about the importance of safeguarding our environment and healthy eating. Our expert scientists work across the city, the nation, and the globe to document the plants and fungi of our world—and find actionable, nature-based solutions to our planet’s dual climate and biodiversity crises. And our eyes are always looking forward as we train the next generation of botanists, gardeners, landscape designers, and environmental stewards, ensuring a green future for all. At NYBG, we know that it’s nature—or nowhere.