Job Description

Role:Senior Director RevenueGrowthManagement

Location: Nigeria

Reporting to:Senior Director II,Franchise Operations

Key System Partners: Bottlers,Customers, Digital Commerce Platforms

KEY WORKING PARAMETERS

Focus, Scope,& Impact:

• Lead, design and implement integrated systemusingRGM approachesand plans to support topline revenue growth and margin expansion,targeting all key stakeholders (Consumers, Shoppers and Customers) inclusive of revenue pools, bold OBPPC approaches to drive assortment, SKU optimization, innovation, value to market playbooks for online and offline channels, price terms and conditions and promo spending.

• Understand, analyze and connect all key RGM drivers related toFranchiseperformance and identify and leverage all key consumer-centric & customer-relevant value propositions that will drive adoption and scale, leading all aspects of the strategic RGM initiatives inclusive of outlet and shopper segmentation, value to market, and execution (to ensure integrated system execution)

• Keymemberof SME network to accelerate capability in: Affordability, Premiumization, Portfolio Optimization, Margin Expansion, Advanced Analytics

• Partner with S&I who owns the process associated withthe RGM2. 0 framework to deliver business plans.

• Lead commercial elements of RGM framework and ensuretoolsdeployment within the OU. Cross-functional and cross-market RGM strategy integration, acting as key contact for RGM strategies for all relevant stakeholders (not least the bottlers, Franchise GMs, Commercial-, Marketing and Finance functions - ensuring that RGM strategies and all key commercial activities are ‘in sync’

• Deliver RGM capability development forAfrica OU, closely aligned with global C&CL team, Marketing and Finance

• Will serve as a strong connector to Franchise and bring best practices from the enterprise.

KeYSUCCESS PARAMETERS

• 13+ years of leadership experience inRGM orCommercial planning and commercial execution with strong skills in RGM, Segmentation, VTM, Innovation and Channel strategy

• Proven Strategic and Analytical Skills as well as outstanding influencing skills

• Ability to think from planning to execution and solid system commercial and brand management

• Desirable to have candidates with Bottler experience
  

Work Focus

• This role requires proven RGM understanding,a solidsystem experience as well as highly developed strategic thinking and business analytics skills, combined with the ability tomakecomplex business concepts understandable and compelling

• Solid understanding of System business fundamentals and drivers of growth/value across a broad range of markets and business dimensions, advanced commercial finance skills

• Ability to drive cross-functional support and cross-system alignment, securing controlled information flow in OU regarding RGM strategies, leading andrunning alignment and collaboration to ensure that RGM strategies are fully owned by GMsandin line with OU strategy

• To be successful the RGM role(s) needstrong communicationand collaboration skills as well as highly developed project management, businessdevelopmentand negotiation skills with experience from driving complex cross-functional, cross-system projects involving multiple internal and external stakeholders

• Advanced analysis of strategic choices,prioritiesand implications for the business in the OU as well as strong understanding ofabroadset ofbusiness issues, market,tradeand competitive environment

• Ability to useappropriate toolsand techniques to plan, secure resources for, manage,assistand ensure the progress and ultimate completion of designated projects; effectively manage resources to ensure that RGM system initiatives get done in full and in time

Communication Focus

• Communicate with internal stakeholders and key Bottlingpartners

• Internal: Communication of market- and specific business opportunities, advanced strategic analysis, priorities and plans to theFranchiseleadership team and other Senior Managementteams

• System: Communication and alignment of key strategic RGM initiatives as well as market- and business environment drivers, KO System strategic direction/ priorities and performance with Bottler senior leaders

• External: Communicating with senior leaders of major customers, keyadvisorsand other stakeholders to progress and successfullydeliver onkey business development initiatives

Skills:

Brand Management, Category Management, Communication, Competitor Analysis, Digital Marketing, Finance Strategy, Financial Forecasting, Integrated Marketing, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Strategies, Media Planning, Microsoft Office, People Management, Price Management, Product Roadmapping, Promotional Strategies, Sales Analysis, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Teamwork, User Experience Analysis

Location(s):

Nigeria

City/Cities:

Lagos

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

April 13, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.