Job Description

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USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. If you are a California resident, you acknowledge that by applying for a job with us, this California Job Applicant Privacy Notice will apply to our collection, use, and disclosure of your personal information. To connect with us, visit www.usatodayco.com

We are seeking a Senior Director of Product Management to lead the strategy, execution, and growth of our Paid Media product portfolio, including Social Ads, Display Advertising, and Targeted Email Marketing (TEM).

This leader will own the end-to-end product lifecycle, driving innovation across AI-powered campaign optimization, CRM-driven targeting, and cross-channel activation. The role is highly cross-functional, partnering with Engineering, Data Science, Sales, Customer Success, Marketing, Legal/Compliance, and external platform partners (Meta, Google, TikTok, etc.).

Success in this role will be delivering scalable, data-driven ad products that improve our customer ROI, drive revenue growth, and differentiate our platform in SMB and enterprise markets.

Key Responsibilities

1) Product Strategy & Vision

• Define and execute the multi-year product strategy for Paid Media (Social, Display, Email)

• Drive cross-channel optimization vision (search + social + display + CRM integration)

• Identify market opportunities across:

• SMB, Mid-Market, Enterprise segments

• Vertical-specific use cases (Healthcare, Home Services, Auto, etc.)

• Translate strategic priorities into clear product roadmaps and OKRs

2) Product Execution & Delivery

• Lead multiple product teams to deliver:

• Campaign management

• Audience targeting & segmentation

• Attribution and ROAS reporting

• Ensure on-time, high-quality delivery of product initiatives

• Implement agile practices and ensure strong product discipline (PRDs, prioritization, metrics)

3) Data-Driven Optimization & AI

• Partner with Data Science to build:

• Predictive audience targeting models

• Automated bidding / budget allocation systems

• Cross-channel attribution and lifetime value models

• Drive adoption of AI/ML for campaign performance optimization and creative insights

4) Platform & Partner Integrations

• Own roadmap for integrations with:

• Meta, Google, TikTok, DSPs, Email platforms

• CRM and data platforms (first-party data activation)

• Ensure compliance with:

• Privacy regulations (CCPA, GDPR, HIPAA where applicable)

• Platform policies (BAA, data-sharing constraints, etc.)

• Lead partner negotiation and technical alignment discussions

5) Revenue & Commercial Impact

• Partner with GTM, Sales, and Marketing teams to:

• Define pricing, packaging, and monetization strategies

• Enable scalable sales motions (self-serve, assisted, managed service)

• Drive revenue growth, margin optimization, and product adoption

6) Customer & Market Focus

• Deeply understand advertiser needs and pain points:

• Performance visibility (ROAS, attribution)

• Campaign transparency + control

• Integrate customer feedback into roadmap prioritization

• Deliver clear value propositions and differentiated product positioning

7) Leadership & Team Development

• Build and lead a high-performing Product Management team

• Establish strong product culture:

• Clear accountability

• Data-driven decisions

• Executive-ready communication

• Mentor directors / PMs on:

• Strategic thinking

• Stakeholder management

• Outcome-based execution

Qualifications

Required

• 12–15+ years in Product Management, with 7+ years leading teams

• Proven track record in:

• Digital advertising products (Social, Display, Email)

• MarTech / AdTech platforms

• Experience with:

• Platform integrations (Meta, Google, DSPs)

• Data-driven products (targeting, attribution, optimization)

• Strong executive presence and stakeholder management

Preferred

• Experience in:

• SMB / local advertising ecosystems

• CRM integration and first-party data activation

• AI/ML-driven marketing optimization

• Familiarity with:

• Privacy/compliance considerations (HIPAA, CCPA, data-sharing constraints)

• Background in scaling products across multiple customer segments

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The annualized base salary for this role will range between $195,000 and $200,000.  Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.

USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. In addition, USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with USA TODAY Co., Inc. Applicants who require such accommodation should contact USA TODAY Co., Inc.’s Recruitment Department at Recruit@usatodayco.com. Applicants must be authorized to work in the applicable location. Applications from outside these regions will be removed from our system after submission.