Job Description

ABOUT THE ROLE

The Senior Director of Partnership Sales will lead partnership sales strategy and execution for Legends Global Partnerships across entertainment venues in Long Beach and Ontario, California, with potential expansion to additional venues. Reporting to the VP of Managed Venues, this role is responsible for driving profitable revenue growth, building long-term sponsor relationships, and delivering against recurring net revenue goals through strategic business development and market-driven sales planning.

ABOUT THE PROJECT

This role supports a managed venues portfolio within Legends Global Partnerships, requiring coordination across venue stakeholders, partners, and internal teams to unlock partnership opportunities and grow revenue across multiple Southern California locations. Success in this role depends on balancing strategic planning, pipeline management, partner development, and market analysis in a dynamic live entertainment environment.

WHAT YOU’LL DO (KEY RESPONSIBILITIES)

Drive Sponsorship Revenue Growth

• Establish and deliver on sales goals that increase profitability and annual recurring net revenues across the managed venue portfolio.

• Develop new sponsorship accounts while maintaining and growing existing relationships to maximize revenue and partner satisfaction.

• Lead opportunities from prospecting through presentation and closing, with a focus on long-term value creation.

Build and Execute Strategic Sales Plans

• Develop and execute short- and long-range sales plans and programs that support sustained growth and revenue expansion.

• Research, analyze, and monitor financial, technological, and demographic factors to identify and maximize market opportunities.

• Recommend pricing strategies that position the sponsorship marketplace for profitable growth over the short, medium, and long term.

Lead Pipeline Management and Cross-Functional Execution

• Prepare bi-weekly pipeline and sales projection reports to provide visibility into performance and opportunity development.

• Use the company’s preferred CRM platform to identify target contacts, develop outreach strategies, and align solutions for prospective sponsors, private events, and premium seating opportunities.

• Prepare and deliver compelling presentations internally and externally while partnering across stakeholders to support business development efforts.

WHAT YOU BRING (QUALIFICATIONS & EXPERIENCE)

• Bachelor’s degree in Marketing, Business Administration, or a related field from an accredited four-year college or university.
• Minimum of five years of experience in venue, property, or rights holder sponsorship sales, or an equivalent combination of education and experience.
• Strong knowledge of sponsorship sales principles, practices, and terminology, with a demonstrated ability to drive results.
• Excellent written and verbal communication skills, including strong presentation capabilities for internal and external audiences.
• Proven ability to move opportunities through the full sales cycle, from prospecting and presentation to negotiation and close.
• Ability to solve practical problems, navigate complex variables, and deliver thoughtful solutions for sponsor partners.
• Proficiency with CRM systems and standard business software, including PowerPoint, Word, Excel, Outlook, and related office tools.
• Strong organizational skills with the ability to prioritize work, meet deadlines, and produce accurate results in a fast-paced environment.
• Ability to build and maintain effective working relationships with clients, agencies, internal stakeholders, and employees.
• Demonstrated ability to work independently, exercise sound judgment, and remain flexible as priorities evolve.

• Commercial leadership with a strong sense of ownership for revenue targets, pipeline health, and long-term partner value.
• Strategic thinking grounded in market analysis, pricing discipline, and a clear understanding of sponsorship growth levers.
• Relationship-driven leadership that builds trust across clients, agencies, venue partners, and internal teams.
• Adaptability and resilience in a dynamic environment with changing priorities, multiple venues, and evolving business needs.

WORK ENVIRONMENT & TRAVEL

LOCATION: Greater Los Angeles Area (Hybrid - On site 2x Per Week)

• Remote role with occasional in-venue presence across supported locations, including Long Beach and Ontario, California.
• Ability to travel extensively by air and automobile as required to support sponsorship development and venue needs.
• Role may require flexibility to work under pressure, manage competing deadlines, and respond to evolving business opportunities.
• Physical demands are consistent with those needed to successfully perform the essential functions of the role, with reasonable accommodations available where appropriate.

COMPENSATION

Competitive salary range of up to $175,000 plus incentive potential, commensurate with experience and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and a 401k plan.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

NOTE:

The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

ABOUT LEGENDS GLOBAL

Legends Global is the premier partner to the world’s most iconic live events, venues, and brands. We power unforgettable experiences through a fully integrated suite of premium services—delivered seamlessly through our white-label model to keep our partners front and center.

With a global network of more than 450 venues, hosting 20,000 events and welcoming 165 million guests annually, Legends Global brings unmatched scale and expertise across every touchpoint—from feasibility and consulting to sales, partnerships, hospitality, merchandise, venue management, and world-class content and booking.

Our culture is built on respect, ambition, collaboration, and bold action. We’re committed to creating an inclusive environment where every team member can bring their authentic self, make a meaningful impact, and build a lasting career. At Legends Global, winning isn’t occasional—it’s intentional. We succeed because of our people: elite performers who know that every victory is earned together. If you thrive in high-performance environments and want to help shape the future of sports and entertainment, this is where you belong.

Legends & ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.