Job Description

TITLE Senior Director, Paid Search
DEPARTMENT Paid Media
DIVISION NP Digital
LOCATION Remote - US

ABOUT OUR COMPANY

NP Digital (NPD) is a global award-winning performance marketing agency. AdAge named us Performance Marketing Agency of Year, Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and both Inc. and AdAge listed us on their Best Places to Work lists.

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.

ABOUT THE OPPORTUNITY

NP Digital (NPD) is seeking a Senior Director, Paid Search to help grow our Paid Media team while serving as a trusted resource for our prospective and existing clients. Reporting to the VP, Paid Media, the ideal candidate for this role is someone who has experience building and leading paid search and shopping strategies at a digital marketing agency, including seamless handoff to Paid Search Managers and Specialists that will be focused on implementing the strategy through execution.

Candidates should have outstanding knowledge of Google Ads and Microsoft Ads. They know how to structure campaigns to optimize performance based on each search platform’s ad auction algorithms and best practices. Equally important to technical paid search experience is the ability to communicate recommendations and analysis of performance to clients and colleagues alike. You earn the trust of CMOs and CEOs by showing them thoughtful insights, compelling strategies, and clever uses of paid search and shopping to drive meaningful impact to their business.

The Senior Director, Paid Search will be an individual contributor focused on driving new revenue and overseeing a book of business. You’ll get plenty of opportunities to pitch Fortune 1000 brands and will work closely with our other paid media team members to guide their thinking and ultimately help develop their skill sets. You’ll also partner with Client Services & Sales to spot opportunities for us to expand our client relationships. The ideal candidate has the entrepreneurial spirit to build things, move fast, and get things done.

To qualify, candidates must reside and be eligible to work in the United States.

ABOUT THE RESPONSIBILITIES

• Own paid search, shopping, and Performance Max strategy across NP Digital’s clients
• Coordinate with other paid media Directors or Strategists in overarching paid media strategy development
• Supervise client budgets, QA budgets managed by all Associate Directors, Managers and Specialists, oversee budget shifts & pacing, and align with paid media leadership
• Demonstrate subject matter expertise to external and internal stakeholders
• Lead paid search team meetings and may attend internal or external client meetings
• Educate team on paid search, shopping, and PMax setup best practices as well as inform team of new creative best practices, placements, or platform updates
• Review all reporting and insights for assigned accounts and may assign tasks to Associate Directors, Managers, or Specialists aligning with their responsibilities
• Own relationships with Google, Microsoft, OpenAI and SA360 agency representatives
• Oversee testing roadmaps and implementation across paid search clients
• As needed, plan, manage, and execute integrated Digital Media campaigns, including but not limited to account setup, strategy development, organization, and management
• Directly manage paid search Associate Directors
• Provide mentorship, structured assistance, instruction, and inspiration to the team
• Participate in agency thought-leadership deliverables, such as blogs, white papers, social posts, or webinars
• Share paid search industry news and trends with department and/or agency and develop POVs on paid search topics
• Create new department processes and use automation and AI to improve efficiency of tasks
• Contribute to training documentation and presentations specific to NPD's media philosophy and processes within Paid Search
• Develop Paid Search, Shopping, or PMax case studies or award submission stories
• Play an active role in pitches for renewals, upsells, and new accounts for clients where a higher-level of subject matter expertise is needed

ABOUT YOU

• 10 or more years of experience in paid search and shopping campaigns
• 5 or more years of managing direct reports and fostering their career growth
• Experience leading and growing a team
• Track record of creating processes and leveraging automation or AI to streamline paid search and shopping tasks
• Knowledge of paid search automation, AI capabilities, and rules to prevent and catch errors
• Familiarity with LLM ads, including ChatGPT ads and Google’s AI Mode
• Ability to translate digital & industry trends into succinct, compelling, conversational language for a variety of C-Suite and Marketing audiences
• Pays meticulous attention to detail with the ability to catch others’ errors
• Experienced in Google Marketing Platform, specifically Search Ads 360
• History of hands-on management of AI Max, Performance Max, and Demand Gen campaigns
• Excellent and passionate presenter
• Skilled at advanced Microsoft Excel formulas and developing polished Microsoft PowerPoint presentations
• Follows and enforces team to abide by Google Ads and Microsoft Ads best practices for campaign structure and creative
• Has a deep understanding of how search engine algorithms work and impact performance
• Certified for Google Ads Search via Skillshop at a minimum
• Ability to discuss attribution and search’s role in the overall media mix

BONUS POINTS

• Knowledge of other types of campaigns within the search ads platforms, including display, native, and video
• Experience with SEMrush for competitive insights
• Additional professional certifications, including Microsoft Ads and SA360
• Product feed management and experience, including Google Merchant Center
• Experience working with B2B clients

ABOUT YOUR GROWTH

As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together.

ABOUT OUR BENEFITS

• We offer a comprehensive and flexible benefits package to all regular, full-time employees. Benefits include but not limited to:
• National Anthem Blue Cross medical plans; EPO, PPO, and HDHP options available
• Flexible paid time off; 16 weeks maternity and 6 weeks paternity leave
• Health Savings Accounts with employer contribution, Flexible Spending Accounts, Dependent FSA
• Vision and dental coverage
• Employer-paid short-term disability and life and AD&D insurance
• Employer-paid premium subscription to the Calm app
• Voluntary pet insurance for your furry family members
• Voluntary accident, hospital indemnity, critical illness, and supplemental life insurance
• New hire technology stipend to set up home office
• Employer-Sponsored 401(K) and Roth retirement

ABOUT THE COMPENSATION

• Base Salary: USD $140,000.00 to $165,000.00; depending on experience and skills
• Discretionary annual bonus: Up to 10% of annual salary

ABOUT OUR CULTURE

We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:

Think Big
“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.

Own It
“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results.

Have Fun
“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.

ABOUT OUR PRACTICES

NP Digital takes a human-centric approach to hiring. AI tools may assist with administrative or creative tasks, but all evaluations and decisions are made by our awesome people.

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.