Job Description

Johnson Lambert is a public accounting and advisory firm specializing in providing audit, tax, and consulting services to the insurance, nonprofit, and employee benefit plan industries. From our eight offices and a robust remote workforce, we serve a national client base. Our highly trained professionals bring a unique depth of knowledge and specialization to our industry clients. We are proud of our 40-year history and excited about our future as we go deeper into our core niches while exploring new, technology-enabled service lines..

Johnson Lambert’s core values—agility, trust, and respect—guide us as an organization and an employer. Our mission is to earn our clients’ trust as a valued business partner while being the employer of choice for the profession’s most innovative talent.

We are searching for a Senior Director of Marketing to lead our firm’s marketing strategy and team during a pivotal era of transformation. This role is a tremendous opportunity for a tech-forward, digital-first leader to shape how we communicate our Unique Value Proposition (UVP) and drive growth in a market increasingly influenced by AI and automation.

Reporting directly to the Chief Operating Officer (COO), the Senior Director of Marketing will serve as a key member of the BizOps leadership team. You will oversee a combination of an internal marketing team and external agency partners, ensuring our brand is positioned to swim upstream toward larger, more complex insurance and nonprofit organizations.

As our Senior Director of Marketing, you will:

• Lead Strategic Growth: Develop and execute marketing strategies that align with our goal of achieving 10-12% annual revenue growth, including 30-50% non-audit revenue within the next five years.
• Architect our Digital Presence: Deeply engage in digital marketing campaigns to build brand awareness and fill the pipeline through sophisticated, data-driven interactions.
• Champion Innovation & AI: Automate "low-hanging fruit" tasks to allow the team to focus on high-value, personalized marketing activities.
• Collaborate with Sales & BD: Partner closely with the Director of Business Development to ensure a seamless process in tracking and transitioning Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs).
• Optimize MarTech & RevOps: Work with the Salesforce administration team to maximize our use of Sales Cloud and Marketing Cloud Account Engagement for better reporting and automation.
• Package New Services: Along with industry and service leaders, lead the packaging of new and existing consulting services to ensure they are market-ready and competitively priced.
• Manage Agency & Internal Teams: Provide hands-on project management for campaigns, ensuring both internal staff and our external marketing agency deliver high-quality, on-brand content, website management, social media strategy, etc..
• Advance the UVP: Translate our technical sophistication into a defensible "Why us?" for the insurance and nonprofit sectors, helping us stand out.
• Manage the Budget: Prepare and monitor the annual marketing budget, ensuring a high Return on Investment (ROI) for all strategic initiatives.

Successful candidates must have:

• Minimum of twelve (12) years of progressive experience in marketing, with a significant portion in a management or leadership role.
• Proven track record in Digital Marketing: Deep experience in demand generation, brand building, and navigating the digital-first buyer's journey.
• Executive Presence: Exceptional written and oral communication skills with the ability to interact with and influence the firm's highest leadership levels.
• Hands-on Leadership Style: Willingness to "get into the weeds" of campaign management while simultaneously setting high-level strategy.
• Tech-Forward Mindset: Strong experience with marketing automation and a critical focus on change management.
• Integrity: An unwavering commitment to leading with integrity and representing the firm's core values.
• Education: Bachelor’s degree in Marketing, Communications, or a related field.
• Location/Travel: This role may be located near any of Johnson Lambert’s eight offices [Atlanta, GA; Charleston, SC; Edison, NJ; Jacksonville, FL; Park Ridge, IL (Chicago); Raleigh, NC; Vienna, VA (Washington DC); Williston, VT] or as a remote-optional role. Ability to travel approximately 10% for trade shows, events, and team meetings is required.

Preferred candidates will also have:

• Professional Services Experience: Previous experience within a CPA, legal, or consulting firm.
• AI Proficiency: Experience integrating Artificial Intelligence into marketing workflows and content strategies.
• Salesforce Experience: Familiarity with the Salesforce ecosystem (i.e., Sales Cloud/Marketing Cloud Account Engagement).

The expected salary range for this position is $150,000 – $225,000. Final compensation is determined by various factors, such as geographic location, specialized skills, and years of relevant experience.

Equity note: Research suggests that women and Black, Indigenous, and other persons of color are less likely than men or White job seekers to apply for positions unless they are confident they meet 100% of the qualifications. We strongly encourage interested individuals to apply, and allow us to evaluate the knowledge, skills, and abilities you demonstrate, using an internal equity lens.

Johnson Lambert prides itself for the hands-on approach and relationships we build with future employees, employees, and clients. We believe each application is the potential for a future relationship with JL. Therefore, a member of our HR team personally reviews all applications submitted.