Job Description

ROLES AND RESPONSIBILITIES

We are seeking a Senior Director of Loyalty and Performance Marketing to own customer demand, acquisition, and lifecycle marketing across both eCommerce and stores, with a strong emphasis on building and scaling a high-impact loyalty ecosystem.

This role is responsible for driving efficient, long-term revenue growth by integrating CRM and loyalty strategy, performance marketing, and customer journey optimization into a single, cohesive system. A key focus of this position is increasing customer lifetime value through retention, repeat engagement, and loyalty program effectiveness. This leader will oversee lifecycle marketing, paid media, and content/social, while managing a team responsible for execution across these functions. The role is accountable for full-funnel performance – ensuring we are acquiring the right customers, converting them effectively, and retaining them through meaningful, loyalty-driven experiences that deepen brand affinity and frequency. The position reports to the Chief Marketing Officer.

DUTIES AND RESPONSIBILITIES

• Support the "Cavender’s Culture" and drive the Mission, Vision, and Values.
• Own end-to-end performance of the customer journey across digital and in-store touchpoints
• Establish full-funnel visibility across acquisition, conversion, and retention
• Optimize key metrics including conversion rate, CAC, and lifetime value (LTV)
• Identify and prioritize opportunities to improve customer experience and reduce friction
• Establish and lead testing and optimization strategy (A/B testing, personalization, journey refinement) to continuously improve conversion and customer experience
• Ensure consistent messaging and experience across paid, owned, and earned channels throughout the customer journey
• Provide strategic leadership and oversight of paid media across all channels, driving performance, efficiency, and capability growth across internal teams
• Lead agency partners as strategic thought partners – setting direction, holding partners accountable, and continuously improving performance and capabilities
• Own and be accountable for paid media budget strategy, allocation, and performance against business goals
• Drive customer acquisition and demand across eCommerce and store traffic through clear direction, prioritization, and performance accountability
• Guide media investment strategy to improve customer acquisition cost and overall marketing efficiency in alignment with budget and performance goals
• Establish audience strategy, targeting, and channel mix aligned to business goals
• Ensure alignment between campaign messaging, landing pages, and onsite/store experience
• Partner with content and social teams to ensure efforts contribute to traffic, engagement, conversion, and customer retention goals

QUALIFICATIONS AND REQUIREMENTS

• 8–10+ years of experience in growth marketing, performance marketing, lifecycle/CRM, or eCommerce
• Proven experience integrating paid media and lifecycle marketing to drive full-funnel performance
• Experience leading and developing cross-functional teams and building high-performing functions
• A growth leader who will build, integrate, and scale the system – not just run it
• Experience developing and scaling loyalty programs and retention strategies to drive customer engagement and lifetime value
• Strong understanding of customer acquisition, retention, and full-funnel optimization
• Experience with customer segmentation, personalization strategies, and dynamic content across marketing channels
• Familiarity with marketing technology platforms, including CRM, CDPs, and analytics tools
• Strong analytical mindset with ability to translate data into insights, strategy, and action
• Excellent communication and cross-functional leadership skills
• Experience operating in a retail or omnichannel environment preferred
• Based in Tyler, TX at our home office

PREFERRED SKILLS

• Familiarity with data analysis and audience insights; ability to work with analytics teams to validate performance, troubleshoot issues, and extract actionable insights (SQL experience a plus)
• Experience leveraging digital analytics tools (e.g., GA4) to inform optimization and decision-making
• Experience building and scaling testing and experimentation frameworks (A/B testing, personalization)
• Strong test-and-learn mindset with a focus on continuous optimization

Cavender’s is an Equal Opportunity Employer. We do not discriminate based on race, religion, color, military status, national origin, sex, ancestry, age, sexual orientation, pregnancy, disability, genetic information, or any other personal characteristic protected under federal, state, or local law.

Cavender’s will provide reasonable accommodations for persons with a disability upon request. If you have a disability and need assistance completing the application, please call Customer Service at (888) 361 – 2555 or visit your nearest Cavender’s store.