Job Description

About San Francisco Bay University:

San Francisco Bay University (SFBU), a nonprofit, WASC-accredited university situated in the heart of Silicon Valley in Fremont, California, seeks an innovative and experienced Senior Director of Enrollment Management. SFBU’s mission is to offer inclusive, innovative, and inspirational education for lifelong careers, and our vision is to set the standard as a national model of higher education in service of the common good.

At SFBU, students come first. We prioritize students’ needs by fostering personal engagement among students, faculty, and staff. We are committed to providing affordable quality education with a deep commitment to diversity, equity, inclusion, and social justice.

We encourage you to learn more about SFBU by reviewing our strategic plan at https://www.sfbu.edu/strategic-plan.

Position Overview

The Senior Director of Enrollment Management leads the development and execution of a comprehensive, multi-year cohort strategic student recruitment, admission, and enrollment plan designed to meet annual enrollment goals for all academic programs. This role is responsible for driving data-informed, student-centered enrollment strategies across undergraduate, graduate, in-seat, and online programs.

Working closely with academic departments, campus partners, and community-based organisations, this position builds cohort-based enrollment pipelines and enhances funnel management across all student populations. The position directly supervises the Director of Enrollment and the Recruitment Marketing Project Manager. This is a full-time, exempt, on-site position based in Fremont, California.

Key Responsibilities

Strategic Planning & Cohort Management

• Lead the development and execution of comprehensive recruitment and enrollment strategies across undergraduate and graduate programs (in-seat and online).
• Design and implement multi-year cohort recruitment and enrollment plans aligned with broader institutional strategic priorities.
• Build and sustain strategic relationships with community-based organizations (CBOs), K–12 schools, and corporate partners (e.g., Cristo Rey, Start Up Scholars, LEAF, CollegeTrack) to build strong cohort pipelines.
• Establish clear definitions, goals, Key Performance Indicators (KPIs), and success metrics for each student cohort.

Funnel Operations & Systems

• Monitor and optimize best-practice funnel management from prospect outreach (name purchases) through admissions decisioning and handoff to student onboarding systems.
• Assess and refine enrollment workflows and procedures to enhance consistency, efficiency, and prospective student experience across the recruitment lifecycle.
• Utilize CRM systems (e.g., Salesforce) and enrollment analytics to track funnel metrics, generate progress reports, identify risk areas, and inform leadership decision-making.

Outreach, Partnerships & Events

• Manage recruitment and outreach activities across all institutional programs and target student populations.
• Strategize and maintain relationship-building initiatives with prospective students, families, school counselors, community leaders, and employer partners.
• Oversee and evaluate recruitment events, campus visits, virtual information sessions, webinars, and admitted-student programs.
• Represent the university at recruitment events, conferences, and community partner meetings (local and regional travel required).

Leadership & Team Management

• Directly supervise, mentor, and evaluate direct reports (including the Director of Enrollment and Recruitment Marketing Project Manager), staff, and student workers.
• Develop and implement structured training programs for direct reports to foster leadership growth, accountability, and continuous performance improvement.
• Promote a culture of inclusion, collaboration, transparency, and service excellence across the enrollment team.

Budget & Compliance

• Manage recruitment budgets, name purchases, vendor relationships, and departmental resources effectively.
• Ensure compliance with institutional policies, privacy standards, admissions regulations, and equity-centered enrollment practices.

Qualifications

Required

• Education: Bachelor’s degree from an accredited institution.
• Experience: Minimum of 5 years of progressive leadership experience in university admissions/enrollment management, with a proven track record of meeting enrollment targets and supervising staff.
• Domain Knowledge: Deep understanding of domestic and international student enrollment dynamics and experience serving historically underrepresented or underserved populations.
• Technical Skills: Proficiency with CRM systems (e.g., Salesforce, Slate) and data analytics tools to drive funnel management and reporting.
• Partnership Building: Demonstrated success in developing community-based partnerships with high schools, community colleges, and CBOs.
• Operations: Strong budget management skills, attention to detail, and ability to manage competing priorities under tight deadlines.
• Travel & Schedule: Willingness to travel (in-state and out-of-state) and work flexible hours, including evenings and weekends during peak recruitment cycles.

Preferred

• Master’s degree in Higher Education Administration, Business Administration, Marketing, or a related field.
• 5 to 8 years of progressive leadership experience in enrollment management.
• Experience developing recruitment strategies for online and distance-learning degree programs.
• Track record of designing and executing cohort-based strategies that improve yield and retention outcomes.
• Fluency in an additional language relevant to the regional student demographics.

Success Indicators & Performance Measures

• Achievement of target enrollment numbers and net revenue goals across academic cohorts.
• Conversion rate improvements across each stage of the enrollment funnel (Inquiry → Applicant → Admit → Enrolled).
• Expansion and engagement quality of strategic community/K-12 partnerships.
• Data accuracy, reporting timeliness, and effective budget utilization.
• Positive feedback from prospective students, campus partners, and team members.

Working Conditions

• Environment: Standard office environment with frequent campus movement, event attendance, and off-site travel.
• Schedule: Full-time exempt role; requires occasional evening/weekend hours during peak admissions periods.

Salary Range: $165,000 – $195,000 / year

This position description is not intended to cover or contain a comprehensive list of activities, duties, or responsibilities required by the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time, with or without notice.

SFBU is an Equal Opportunity / Affirmative Action Employer: SFBU is committed to providing equal employment opportunities for all employees and applicants for employment. SFBU does not discriminate in employment opportunities or practices based on race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation, or any other characteristic protected by law.

In accordance with federal and state disability laws, San Francisco Bay University provides reasonable accommodations to applicants with disabilities. If you require assistance during the application or interview process, please contact SFBU Human Resources at [email protected].