Studs is a category-defining ear piercing and earring brand named one of “the 10 most innovative companies in retail for 2023” by Fast Company. Studs connects ear piercing with aftercare and earring shopping to create an end-to-end Earscaping® experience. We offer a better retail and digital experience that prioritizes safety and expertise in a cool, fun and welcoming environment, along with a wide earring assortment—all at an accessible price point.
The Senior Director, Marketing leads the full marketing function and is accountable for the integrated system that drives customer acquisition, studio traffic and conversion, retention, and long-term brand equity — with brand, retail marketing, digital, lifecycle, and creative all operating as one coherent engine.
Reporting to the CEO, this role sits at the center of Studs’ commercial engine at a pivotal stage: a strong brand foundation, an evolving growth engine, and rising operational sophistication across the company. The Senior Director owns the integrated marketing calendar, leads a team of experienced marketers, and partners closely with Merchandising, Retail Operations, Finance, and People to translate company goals into integrated plans. The work spans long-range brand and customer strategy through to weekly performance optimization, and the role is expected to operate fluently across both.
This role is ideal for a leader who has built and run a full-stack marketing organization at a premium consumer, retail, or omnichannel brand, and who treats marketing as a connected system rather than a set of channel silos. The right candidate has strong commercial instincts, makes decisions with the discipline of an operator and the judgment of a brand steward, and is energized by environments where strategy and execution sit in the same week.
Salary Range: $200,000–$230,000 + equity
Location: HQ (New York, NY) — Hybrid
Key Responsibilities:
Integrated Marketing & Customer Growth
Retail & Studio Marketing
Lifecycle, Retention & E-commerce
Team, Brand & Creative Stewardship
Marketing Operations & Performance
Tools We Use:
We don’t expect candidates to know every tool, but familiarity with similar platforms is a plus.
Requirements:
Benefits & Perks
Studs is an equal opportunity employer and is committed to providing a work environment that fosters diversity, inclusion, and equal opportunity without regard to race, color, gender, age, creed, sex, religion, national origin, disability (physical or mental), marital status, citizenship, ancestry, sexual orientation, gender identity and gender expression, or any other legally protected status. Studs considers qualified applicants with criminal histories. We comply with applicable state and local laws prohibiting discrimination in employment in every jurisdiction in which we operate. If you require an accommodation for the application process, please fill out this form.
Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Click here for the Studs Privacy Notice for California Applicants.
Studs is an experiential retail and e-commerce brand that has re-imagined the ear piercing experience by offering consultative and expert needle piercing services, combined with a wide assortment of accessibly priced, on-trend earrings.
Studs’ culture is built on three key values:
We’re All in this Together.
We are one team working together with integrity and respect to reimagine the ear piercing experience and bring Earscaping to life.
We're All Ears.
We are creating a unique culture of feedback and transparency. We can only build Studs with a diversity of people and perspectives and a commitment to equitable and transparent treatment for all.
We're Always Growing.
We believe we can always be growing, learning, and getting better at what we do–as individuals, as a team, and as a company. We are constantly innovating, iterating, finding mistakes, learning from them and improving. We’re here to help you meet your professional goals and to give you the resources and frameworks to help you improve Studs.
