Job Description

Senior Director, Integrated Marketing & Strategy

Department: Marketing

Employment Type: Full Time

Location: Remote

Compensation: $180,000 - $200,000 / year

RESPONSIBILITIES

• Partner with the SVP, Brand & GTM to translate annual brand strategy, business priorities, and campaign direction into comprehensive integrated marketing plans.
• Develop integrated campaign architecture, messaging frameworks, activation strategies, and go-to-market plans that create a cohesive customer experience across channels.
• Partner with channel leaders to translate overarching campaign strategy into channel-specific plans while maintaining consistency in positioning, messaging, and customer experience.
• Build full-funnel campaign strategies spanning awareness, consideration, conversion, and retention, ensuring intentional sequencing of messaging and experiences throughout the customer journey.
• Develop integrated strategies for seasonal campaigns, product launches, brand initiatives, and always-on/business-as-usual (BAU) marketing.
• Connect customer insights, brand strategy, channel capabilities, and business objectives to determine how and where campaigns should activate.
• Ensure campaign strategies effectively balance long-term brand building with short- and long-term business performance.

• Serve as the central marketing leader responsible for aligning channel owners, Creative, Production, Analytics, Product Marketing, Communications, Retail, Healthcare Practitioner Marketing, and other stakeholders around unified campaign and BAU strategies.
• Establish clear campaign objectives, audiences, messaging, channel roles, deliverables, dependencies, and measures of success.
• Lead recurring integrated campaign planning meetings, working sessions, and cross-functional reviews to maintain alignment and accountability.
• Partner closely with the Production Manager to prioritize creative and marketing assets and ensure deliverables are produced according to campaign milestones.
• Create clarity across teams regarding priorities, ownership, decisions, dependencies, and timing.
• Identify execution risks, competing priorities, or cross-functional dependencies early and proactively drive solutions to keep initiatives on track.
• Influence and align stakeholders across functions and levels of the organization without relying solely on direct authority.

• Own and maintain the integrated marketing calendar, ensuring campaign timing, messaging, launches, and activation plans are coordinated across marketing channels.
• Maintain campaign architecture, messaging frameworks, briefs, plans, and supporting documentation across seasonal campaigns, product launches, and always-on initiatives.
• Ensure integrated campaigns are executed cohesively across DTC, Healthcare Practitioner, Retail, International, Amazon, PR, Influencer, Social, Paid Media, CRM, Content, and Experiential Marketing
• Monitor campaign readiness across channels and ensure teams have the strategy, messaging, assets, information, and support required for successful activation.
• Establish planning and governance practices that improve visibility, decision-making, accountability, and execution across the Marketing organization.
• Maintain consistency in the customer experience while allowing channel owners to optimize execution for their audiences and platforms.

• Partner with Analytics and channel leaders to establish campaign objectives, key performance indicators, and measurement frameworks.
• Monitor integrated campaign performance and identify opportunities to improve customer engagement and business impact.
• Interpret campaign and channel performance data to identify meaningful trends, opportunities, and areas for optimization.
• Translate performance insights into actionable recommendations for Marketing leadership and cross-functional teams.
• Lead campaign retrospectives to evaluate results, execution effectiveness, challenges, and key learnings.
• Apply learnings from completed campaigns to continuously improve future planning, activation, customer journey strategy, and ways of working.
• Foster a test-and-learn mindset that strengthens both marketing effectiveness and operational execution.

WHAT YOU NEED

• Bachelor’s degree in Marketing, Economics, Statistics, Behavioral Science, Business, or a related field required.
• Master’s degree or MBA preferred.
• 10+ years of progressive experience in integrated marketing, brand marketing, omnichannel marketing, campaign strategy, or a related discipline within consumer brands.
• Demonstrated success leading complex, cross-functional integrated marketing campaigns across digital, retail, healthcare, and/or ecommerce environments.
• Significant experience developing and executing full-funnel marketing strategies spanning awareness, consideration, conversion, and retention.
• Experience developing integrated marketing plans across channels such as Paid Media, CRM, Social, PR, Content, Influencer, Retail, and Ecommerce.
• Experience coordinating large-scale campaigns involving multiple audiences, channels, stakeholders, and customer touchpoints.
• Experience partnering with senior executives and influencing strategy and execution across cross-functional organizations.
• Experience within health, wellness, nutrition, consumer healthcare, or another purpose-driven consumer category preferred.

• Deep understanding of integrated and omnichannel marketing strategy, including the role individual channels play within the broader customer journey.
• Strong knowledge of full-funnel marketing principles, customer journey planning, audience strategy, campaign architecture, and message sequencing.
• Understanding of brand-building and performance marketing principles and how the two work together to drive sustainable business growth.
• Strong working knowledge of Paid Media, CRM, Social, PR, Content, Influencer, Retail, Ecommerce, and experiential marketing.
• Ability to develop integrated marketing frameworks that can be effectively translated into channel-specific execution plans.
• Strong understanding of campaign measurement, performance metrics, attribution considerations, and marketing optimization.
• Ability to interpret campaign and customer data and translate findings into clear strategic recommendations.
• Strong presentation and communication capabilities, including the ability to synthesize complex marketing strategies and performance insights for executive audiences.

• Strategic Leadership: Connects brand strategy, customer needs, channel opportunities, and business objectives to develop clear integrated marketing strategies.
• Cross-Functional Influence: Builds alignment across teams and effectively influences stakeholders without relying on direct reporting relationships.
• Operational Excellence: Translates strategy into actionable plans with clear priorities, ownership, timelines, dependencies, and deliverables.
• Customer-Centric Thinking: Maintains a holistic view of the customer journey and ensures marketing experiences feel cohesive across touchpoints.
• Executive Communication: Communicates complex strategies, decisions, recommendations, and results clearly and confidently to senior leaders.
• Analytical Thinking: Uses performance data, customer insights, and business context to inform decisions and improve marketing effectiveness.
• Decision-Making: Navigates ambiguity, competing priorities, and complex stakeholder environments while maintaining momentum.
• Collaboration: Builds strong relationships across Creative, Performance Marketing, Product Marketing, Analytics, Production, Communications, Retail, and other functions.
• Accountability: Takes ownership of integrated campaign outcomes and proactively identifies and addresses risks to successful execution.
• Continuous Improvement: Uses campaign results and lessons learned to continuously strengthen marketing strategy, processes, and ways of working.
• Passion for health and wellness and helping consumers make informed decisions about their health.

WHAT WE OFFER

• Competitive compensation
• 100% company-paid medical, dental, and vision insurance coverage for employees
• Company-paid short- and long-term disability insurance
• Company- paid life insurance
• 401k plan with employer matching contributions up to 4%
• Gym membership reimbursement
• Monthly allowance of Thorne supplements
• Paid time off, volunteer time off and holiday leave
• Training, professional development, and career growth opportunities