Senior Director, Integrated Marketing Experiences (IMX) – Germany
Location:Germany
Shape How an Icon Connects
At Coca-Cola, connection is everything. Every touchpoint—digital, physical, cultural—is an opportunity to create impact at scale.
We’reseeking a Senior Director, Integrated Marketing Experiences (IMX)to lead how our brands come to life across Germany. This is a pivotal leadership role—where strategy, creativity, and precision meet to influence millions of consumer moments every day.
The Opportunity
As the architect of IMX in Germany, you will define how our portfolio shows up across the full consumer journey—seamlessly integrating media, content, partnerships, and experience.
You will:
Shape a best-in-class IMX strategyacross all brands
Orchestrate full-funnel connectionsthat drive both brand equity and growth
Lead high-impact media investment and optimisationacross all channels
Partner across Brand, Commercial, and Bottling teams to deliver unified execution
Elevate performance through data-led decision making and advanced measurement
You will also guide a high-performing team and a world-class ecosystem of agencies and platform partners—setting the standard for excellence, innovation, and accountability.
The Profile
You are a seasoned marketing leader with deepexpertisein integrated marketing and media, equally fluent in creativity and analytics.
10–15+ years in IMX, media, or integrated marketing leadership
Proventrack recorddriving impact across complex, multi-brand environments
Strong command of data-driven marketing, performance, and measurement
Exceptional stakeholder leadership and team development capabilities
Fluent in German
Why This Role
This is a rare opportunity to:
Shape connections for one of the world’s most iconic brand portfolios
Operate at the intersection of creativity, culture, and commercial impact
Lead transformation in a dynamic, highly competitive market
Create What Connects
Ifyou’redriven to build meaningful, measurable connections at scale—and to redefine what marketing excellence looks like—we’dlove to hear from you.
Skills:
Location(s):
Germany
City/Cities:
BERLIN
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
July 16, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
From our roots at the counter of a local Atlanta pharmacy, to our current portfolio of more than 200 beverages, The Coca-Cola Company is one of the most globally-recognized brands in the world. Today, our lineup features beloved beverage brands, including
Coca-Cola, Sprite, Fanta, smartwater, Dasani, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Goldpeak, Minute Maid, Simply, fairlife and more.
The Coca-Cola Company is committed to bringing about real change – to our industry, to our local economies, and to the world around us. Through constant evolution, we continue to reimagine the way we refresh the world and make a difference.
We're innovating our portfolio with products that give people more varieties that meet our consumers where they are.
We're working with global partners to transform our business, and grow it in more sustainable ways.
And we're providing jobs and opportunities to the local economies where our people live and work, employing 700,000 people throughout our global system alongside bottling partners.
If you're a changemaker looking to make a change, come join us in our mission to refresh the world and make a difference.
Learn more at: www.coca-colacompany.com/careers
