The Senior Director, Marriott Bonvoy Global Portfolio & Creative Strategy, is responsible for shaping and leading the global portfolio and creative strategy for Marriott Bonvoy—Marriott International’s flagship consumer brand spanning nearly 40 hotel brands, a world-class loyalty program, co‑brand credit cards, enterprise partnerships, sponsorships, and experiences that define a lifetime of travel.

This role sits at the intersection of brand architecture, brand building, integrated marketing, and cultural relevance, with a mandate to connect the dots across a complex and diverse ecosystem of products, partners, and audiences. The Senior Director will translate Marriott Bonvoy’s scale and breadth into clear, cohesive, and compelling storytelling that connects the brand to culture in authentic, ownable ways, across owned, earned, paid, and shared channels—including social, influencer, OOH, film (advertising and editorial), collaborations, partnerships, activations, sponsorships, and PR.

As a steward of the Marriott Bonvoy brand, this leader will elevate portfolio storytelling that strengthens master brand equity while clarifying the distinct role of hotel brands, loyalty, co-brand cards, enterprise partnerships, and sponsorships within the broader ecosystem. This includes identifying and activating cultural moments, passion points, and partnerships that allow Marriott Bonvoy to show up credibly in guests’ lives beyond travel moments, driving relevance, differentiation, and emotional connection.

Success in this role requires deep fluency in brand architecture, brand-led growth, and integrated marketing, paired with strong organizational rigor and the ability to navigate a highly matrixed, global stakeholder environment across regions, functions, business lines, and external partners.

Reporting to the Vice President, Integrated Marketing & Creative Strategy, this role leads the Marriott Bonvoy Portfolio & Creative Strategy team and works in close partnership with global and continent marketing leaders, media, partnerships, loyalty, sponsorship, and global teams to deliver integrated campaigns that fuel growth, build long-term brand equity, and inspire loyalty across a lifetime of travel.

CANDIDATE PROFILE

Education and Experience

Required

• Bachelor’s degree from an accredited college or university

• Twelve or more years’ relevant professional experience leading global brand architecture, portfolio strategy, and integrated marketing, with progressive leadership responsibility across large, complex organizations

• Proven experience translating global brand strategy into clear, scalable platforms and narratives that connect brand, products, and partnerships across channels, regions, and audiences

• Demonstrated ability to lead through influence and navigate a highly matrixed, global stakeholder environment to align teams around shared strategic direction and priorities

• Extensive experience partnering with internal creative teams and external agencies to develop strategic briefs, guide creative development, and oversee integrated campaign planning, production, and execution

• Experience setting the strategic direction and governance for brand platforms, portfolio frameworks, and global guidance—ensuring consistency, flexibility, and adoption across traditional advertising, social and influencer marketing, editorial, partnerships, sponsorships, and cultural activations

• Experience leading annual planning, strategic development, consumer research, integrated marketing strategy, and performance measurement, with a strong understanding of how creative and media work together to drive business and brand impact

Preferred

• Experience managing significant budgets and driving performance against defined business goals and KPIs

• MBA

CORE WORK ACTIVITIES

• Lead the ongoing evolution of the Marriott Bonvoy brand including purpose, positioning, portfolio architecture, narrative and creative expression, ensuring clarity, consistency, and cultural relevance over time.

• Co-create and steward a global multi-year marketing roadmap that drives brand consideration, preference, engagement and loyalty across multiple audiences worldwide

• Partner closely with the VP, Editorial and Creative team to inform the global editorial vision and calendar—bringing a portfolio, brand, and enterprise perspective—and translate that editorial strategy into integrated, portfolio‑led campaigns across the Marriott Bonvoy ecosystem.

• Lead annual global go‑to‑market (GTM) planning and campaign sequencing in close partnership with Global Insights, Strategy, Hotel Brands, Loyalty, Co‑Brand, Partnerships, Media, Editorial, and Continent teams to unlock the power of the full enterprise.

• Lead integrated marketing communication (IMC) teams, including internal team and agency partners, to develop breakthrough, culturally relevant, high impact campaigns from concept through execution and global scaling across priority source markets

• Partner with Continent and enterprise teams to ensure strong pull‑through and adoption of global strategies, providing clear frameworks, guidance, and working sessions that enable both consistency and local relevance

• Identify and activate opportunities to connect Marriott Bonvoy to culture, ensuring the brand shows up authentically through cultural moments, sponsorships, passion points, partnerships, and innovation—while reinforcing long‑term brand equity and differentiation

• Lead, coach, and develop a team of global marketers responsible for planning and delivering 360° integrated marketing campaigns that connect brand, loyalty, hotel brands, partnerships, and editorial storytelling across channels.

• Establish regular forums and operating rhythms to drive strategic alignment, creative visibility, and shared accountability across global, regional, and creative teams.

• Build strong, results‑oriented relationships with internal partners and external agencies, ensuring clarity of roles, effective collaboration, and high‑quality execution across the ecosystem.

• Foster an inclusive, collaborative “one‑team” culture, enabling global, creative, and continent teams to operate as extensions of one another in service of shared brand and business outcomes.

• Partner with Global Strategy and Data & Analytics teams to measure, interpret, and communicate creative and campaign performance, using learnings to inform future planning and optimization.