Lead the OU Creative Contents Community and serve as CCTM Content Lead, owning Coca-Cola TM’s end-to-end creative strategy and content development for Japan.
This role sets the vision, governance, process, and standards for all creative content across the organization, ensuring consistent, high-quality, and culturally relevant content, experiences, and engagements.
You will unify internal teams, agency partners, and cross-functional stakeholders into a single, high-performing Creative Contents Community that strengthens Coca-Cola’s brand equity and brand love, while driving habit building, W+ recruitment, and commercial impact.
Key Responsibilities
Creative Contents Community Leadership
Lead and orchestrate the entire Creative Contents Communityacross JSK, acting as the single point of leadership for creative content excellence, alignment, and capability building
Establish and own creative content vision, operating model, governance, processes, and standardsto ensure consistency, quality, and efficiency across all touchpoints
Serve as the CCTM Content Lead, with ultimate accountability for all CCTM content strategy, development, and delivery across channels and experiences
Build a culture of collaboration, innovation, and creative excellence across internal teams, agencies, and external partners
Build digital/marketing tech capability to generate tech enabled contents (e.g.AI generated contents)for broader and customized target
Creative Strategy & Content Excellence
Author the overall TM Creative and Content Strategy, ensuring strong alignment with businessobjectives, brand priorities, and global platforms
Drive the development of best-in-class creative briefsacross all pillars, ensuring clarity of insight, idea, role of content, and success metrics
Ensure delivery of high-quality, insight-led content ecosystems, going beyond film to include digital-first, experience-led, and community-driven platforms
Champion innovation in both whatcontent is created and howit is created,leveragingdata, technology, and new creative models
Consumer Insight, Data & Innovation
Lead internal and agency teams inidentifyingdeep consumer, cultural, and behavioral insightsand translating them into compelling creative and communication strategies
Drive the creation of experience- and digital-based ecosystems that collect, enrich, and activate 1PD, enabling long-term consumer relationships
Identifyand implement innovative ways to measure creative effectiveness, linking brand impact to behavioral and commercial outcomes
Agency & Partner Leadership
Lead agency briefings and manage senior-level partnerships, building Japan and South Korea’s strongest, most collaborative creative ecosystem
Ensure agenciesoperateas true extensions of the Creative Contents Community, consistently raising the creative bar and inspiring the broader System
Collaborate with Global teams to adapt and elevate global platformsthrough strong JSK insights, delivering locally resonant communication that drives both Brand Love and Brand Value
Cultural Leadership & Ecosystem Building
Lead the development of sustainable, ownable, long-term engagement platformsthat drive efficient reach, recruitment, and frequency
Collaborate with internal and external partners (e.g., Music, Fashion, Artists, Culture Makers) to embed Coca-Cola deeply and authentically into culture, strengthening leadership and relevance
People, Governance & Resource Management
Lead, coach, and develop the next generation of creative leaderswithin the JSK Creative Team and broader Creative Contents Community(11 Team members)
Own performance evaluation, capability building, and career development for the JSK Creative Team
Hold ultimate responsibility for DME allocationrelated to content creation and agency fees, ensuring efficiency, effectiveness, and ROI
Skills:
Location(s):
Japan
City/Cities:
Tokyo
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
June 30, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
From our roots at the counter of a local Atlanta pharmacy, to our current portfolio of more than 200 beverages, The Coca-Cola Company is one of the most globally-recognized brands in the world. Today, our lineup features beloved beverage brands, including
Coca-Cola, Sprite, Fanta, smartwater, Dasani, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Goldpeak, Minute Maid, Simply, fairlife and more.
The Coca-Cola Company is committed to bringing about real change – to our industry, to our local economies, and to the world around us. Through constant evolution, we continue to reimagine the way we refresh the world and make a difference.
We're innovating our portfolio with products that give people more varieties that meet our consumers where they are.
We're working with global partners to transform our business, and grow it in more sustainable ways.
And we're providing jobs and opportunities to the local economies where our people live and work, employing 700,000 people throughout our global system alongside bottling partners.
If you're a changemaker looking to make a change, come join us in our mission to refresh the world and make a difference.
Learn more at: www.coca-colacompany.com/careers
